MSN adCenter begins pilot in the states

msn_adcenter News Today MSN Advertising sent e-mails to customers announcing the availability of the MSN adCenter pilot in the USA. adCenter [codename Moonshot], which officially launched in France on September 26, 2005 and Singapore on August 31, 2005, is now going mainstream since being demoed at the MSN Strategic Account Summit on March 16, 2005 by Steve Ballmer and Yusuf Mehidi. Microsoft is clearly showing an increased commitment in advertising innovation with this adCenter USA pilot and adCenter Incubation Lab [adLab], developed in part by Microsoft Research and unveiled at adCenter Demo Fest on January 12.

View the e-mail or the demo at the MSN Strategic Account Summit.

@Matthew