The Associated Press and Microsoft on Wednesday launched the AP Online Video Network, which is powered by MSN Video. The service will allow the news cooperative's member Web sites to offer free video news clips and share in advertising revenue generated by the service. MSN is providing the video player technology and sell the advertising for the service, while AP will retain full control over editorial content on the network.
About 40-50 video clips a day will be produced by the AP, which will cover national, international, business, technology, and entertainment news stories. The AP, the world's oldest and largest newsgathering agency with over 3,500 newspaper and broadcast members in the United States, said the service will reach an initial audience of 45 million unique visitors.
Eventually the network will include more video from network members and other content partners. MSN will also be developing other network products, including a local advertising and content syndication system for AP affiliates within the network. At least for the moment, MSNBC.com is continuing to provide exclusive video news content for the MSN network.
MSN Video is the largest video-only streaming service on the Web, offering 41 channels of content that are updated multiple times a day. In addition to streaming an average of 66 million news, entertainment and sports video clips per month from more than 45 content partners, MSN Video presents a broad array of live events to online audiences worldwide. Those content providers include AtomFilms, Digicast, Discovery Channel, MSNBC, NHL, NBC Entertainment, LaffLink.com, Scripps Networks, Showtime, Weather.com, Weird TV, among others. More than 50 top advertisers support MSN Video, which is available to consumers at no charge. MSN Video is available on the Web at http://msnvideo.com to consumers in the United States, Canada, Japan and Australia; the service also is in beta testing in the United Kingdom.
Overall, MSN attracts more than 465 million unique users worldwide per month. With localized versions available globally in 42 markets and 21 languages, MSN is a world leader in delivering Web services to consumers and online advertising opportunities to businesses worldwide.
Old press release: AP, MSN Align for New Internet Video Network