We just got word that the Windows Live Expo team is working on a new charity project along with MercyCorps and the rock band, Presidents of the USA to raise money for global communities trying to recover from war. The band is showing their world premiere video as a part of this project at a new site called Project Zero Friction. All of the items used in the video will be sold on Windows Live Expo, with the proceeds going to MercyCorps.
Catch the full press release after the jump.
World Premier Video
We open with the band in a crowded garage. The band is getting ready to rehearse “Zero Friction”. There’s too much stuff in there, it’s hard for them to move and play. They need to get rid of that stuff, that friction, so they can play. As they play, one piece at a time, they start zapping things out of the room. They zap these items around the garage with lasers from their guitars and drumsticks. The items they are zapping then appear on the bottom of the screen where they scroll with a price tag and continue across the bottom on black or a simple color bar.
Microsoft’s new Windows Live Expo (http://expo.org) product has partnered with the Presidents of the USA and the MercyCorps to raise money for global communities recovering from war or social upheaval. The Presidents have created a new world-premiere video based on their new song, “Zero Friction” with the help of Windows Live Expo. Every item featured in the video will be available on Live Expo for sale. All proceeds from the sales will benefit MercyCorps.
Every item sold on Windows Live Expo will directly benefit MercyCorps. Since 1979, Mercy Corps has provided $1 billion in assistance to people in 82 nations. Likewise, since 1983, Microsoft and its employees have donated more than $2.5 billion to charities.
Find Project Zero Friction
The video and listings will be hosted on MSN.com, MSN Video, Windows Live Spaces, and Windows Live Expo starting the afternoon of October 19th. Consumers watch the video for free, view the band’s blog, find photos of the making of the video, and purchase items found in the video at www.projectzerofriction.com.
Mercy Corps works amid disasters, conflicts, chronic poverty and instability to unleash the potential of people who can win against nearly impossible odds. Supported by headquarters offices in North America, Europe, and Asia, the agency's unified global programs employ 3,200 staff worldwide and reach nearly 10 million people in more than 40 countries.
Presidents of the USA
The Presidents of the United States of America have release 9 albums since 1995. The Presidents of the United States of America went double platinum, rocketed all the way to #6 on Billboard’s Top 200 Album Chart, produced three Top 40 hits (“Lump,” “Kitty” and “Peaches”) and a #1 single on Billboard’s Modern Rock Chart, and garnered two Grammy nominations and a gaggle of critical praise for its sense of pop savvy and quirkiness.
Windows Live Expo
Windows Live Expo officially launched in the U.S. on July 11th, 2006. Windows Live Expo is a person to person marketplace offering free classifieds listings to users. Enabling a more trusted community, Windows Live Expo has garnered 1.2 million unique users per month and currently has over 300,000 listings. The listings are available for browsing both locally and nationally. Windows Live Expo integrates directly with Paypal, Windows Live Local, Windows Live Messenger, Windows Live Spaces, and Windows Live Search for broad exposure and superior functionality relative to other online listing services.