Google joins in bidding for DoubleClick Inc., says Wall St. Journal

On March 28, the Wall Street Journal reported that Microsoft had entered talks to buy DoubleClick Inc, an online advertising company.  The price was said to be $2 Billion.  Now, WSJ is reporting that Google Inc. has entered the bidding as well.  According to WSJ:

Google Inc. has emerged along with Microsoft Corp. as a contender to buy DoubleClick Inc., presenting competition that stands to increase the final sale price of the online-advertising company, people familiar with the situation said.

Microsoft has appeared less likely to win the bidding as the potential price for the company surpassed $2 billion, according to the people familiar with the situation.

The bidding is apparently not over yet, however, although an announcement could be coming soon.