A sneak peek at Gatineau, Microsoft’s web analytics tool

By Kip Kniskern | In News | Posted July 23, 2007 4 comments

Gatineau, Microsoft’s web analytics tool, looks like it is getting close to seeing the light of day.  Apparently after an adChamps briefing in London, an attendee, Dave Naylor, got hold of some Gatineau screenshots and posted them.  Then Ian Thomas, who is “responsible for bringing Microsoft’s new web analytics solution, codenamed Gatineau, to market”, rather than scurry about trying to get the screenshots taken down, did the right thing and just posted some good information about Gatineau, how to sign up for the alpha testing, and promising more soon.

gatineau1

Gatineau will allow users, once they have set up a profile and added a tracking script to their blog or website, to:

  • View reports
  • Manage goals
  • Manage campaigns

Of course it’s quite similar to Google’s Analytics product (which has been recently revamped, to mixed reviews), but apparently Gatineau will be able to leverage Live ID information (without using any PII – personally idenitifiable information) to offer demographic information.

gatineau4png

 

Links:

Dave Naylor “Can’t beat a good rank

Ian Thomas “Lies, Damned Lies

Email to Gatineau for (limited) beta access

Posted July 23rd, 2007 at 2:50 am
Category: News
Tags: Gatineau
  • http://msftandthefuture.spaces.live.com quikboy

    It just better be good, rather than be rushed out to the market to be there.

    I hate it when Microsoft rushes stuff, and expect users to be content with gradual updates to it. You know, like with the Zune. And other stuff.

  • Chris

    Speaking of the Zune, there was some v2 chat today.

    http://whizbyte.wordpress.com/2007/07/20/zune-2nd-gen-confirmed/

  • http://www.proxy-servers.co.nr/ vipwoody

    I don’t know why I always read this as Guantanamo. lol

    anyway, it seems as a good product… hopefully it will beat Google’s Analytics tool.

  • http://www.lifeinvasion.com zlinko

    It seems that Windows Live Hotmail Service is down. I can’t access it on the web, thru outlook connector or thru my Windows Live on my Windows Mobile phone.

    Is anyone else having this problem? I keep getting the same error when I try to log in.

    “Windows Live Hotmail wasn’t able to complete this request because your account is temporarily unavailable. Please try again later.”

    Whats really odd is this morning I was only able to access it thru the Classic version becasue the Full version wouldn’t load.

    Just wanted to know if this was a fluke or anyone else is having the same issues.