Weather Central a provider of state-of-the-art broadcast weather solutions, has today announced a strategic alliance with Microsoft. The alliance integrates worldwide aerial, satellite imagery and mapping technology provided by Microsoft Virtual Earth into Weather Central’s 3D interactive software applications on-air.
“We are constantly investing, updating data and improving our offering to the consumer, which makes Microsoft Virtual Earth one of the leaders in data imagery solution,” said Stephen Lawler, general manager of the Virtual Earth Business Unit at Microsoft. “Working with industry partners such as Weather Central, we are able to combine real-time news and weather information along with high-resolution map imagery to provide television viewers with the information they need to help plan their lives.”
“This strategic alliance is pioneering the future of news, weather and traffic graphics,” said Bill Baker, President of Weather Central. “Traditionally our customers were limited to covering news and weather with their current map database to their community, thus limiting their coverage or competitive capabilities. Now we can provide our customers worldwide high-end data imagery to tell the news and weather story anywhere in the world.”
Check out the below promotional video from Weather Central which was shown at the National Association of Broadcasters (NAB) show in Las Vegas this year – we have thanks to Chris Pendleton a Technical Evangelist for Microsoft Virtual Earth for getting hold of it!