More from Mobile Congress 2008: Windows Live Mobile Services in Latin America extended; Windows Live Mobile Developer Program; mobile advertising progress

Over at his blog, Phil Holden wrote a Mobile World Congress 2008 update. First he updates us on the expansion of Windows Live Mobile services in Latin America:

The first thing we have is a nice endorsement of our Windows Live mobile services in Latam where Telefonica Latin America has announced that they are adopting our services in 12 countries.  This deal is for WAP browser based services, including Hotmail, Messenger, Contacts and Spaces so that means that they work on pretty much any data enabled phone under Telefonica’s movistar brand.  The rollout should begin next month and will happen in a phased approach for the 12 countries that include Chile, Mexico, Argentina, El Salvador, Guatemala, Panama, Nicaragua, Ecuador, Venezuela, Colombia, Uruguay and Peru. Associated with this is an extension to the deal where Telefonica has also agreed to deploy MSN Mobile in Venezuela and Mexico as well.

Press Release: Microsoft and Telefónica Extend Reach of Windows Live Services Across Latin America

He also reminds us that we don’t need a PC to create a Live ID. You can create a Live ID from your mobile by going to account creation directly,, or by going to, finding a service and selecting “Get a Windows Live ID.”

Second update is on the Windows Live Mobile Developer Program, which Kip covered in News from Mobile Congress 2008: MSN Direct; Danger acquisition; Sony Ericsson deal, and a Windows Live Mobile Dev announcement, whew!. So the only thing I’m going to add to that is that Phil lets us know that Microsoft now has over 70 ISV partners that are building applications that work on more than 800 devices equipped to support Windows Live for mobile.

Last but not least there’s news on the mobile advertising progress:

On the syndication side we are announcing that a number of new mobile publishers have chosen Microsoft Advertising Platform Services team to syndicate display ads on their mobile sites. Publishers include Disney mobile in the United Kingdom, L’Equipe,, and Autonews in France; and Orange in Spain.  Then we have MSN Mobile where they were a number of new advertisers signed up including Nike, Coca Cola, (VSC), Jean-Paul Gaultier perfume, and Pages Juanes in France, and Saturn, Best Buy and Verizon Communications in the US.

Press Release: Microsoft Expands Mobile Advertising Syndication