2009: The Year Ahead – Mobile

iphone Lots of changes in mobile in the past year, unfortunately not many of them related to Microsoft.  Yes, Windows Live for Mobile offers some real advantages for Windows Mobile phones, but the iPhone turned the mobile world on its head.  In fact just about everyone but Microsoft has made significant advances in the mobile space in the past year.  Apple has the iPhone, Google jumped in to the fray with Android and the G1, Blackberry is keeping pace with the Storm, and even Palm is prepared to get back in the came with the Nova.

skyfire_startup_3 What we know about Microsoft’s mobile offerings coming up aren’t inspiring.  A mobile browser, yes, but based on IE6, which is sure to drive early adopters away in droves.  IE6 is hated among the tech-savvy crowd, and their vociferous disdain has had a big impact on IE’s steady drain of market share, down at last count to less than 70%.  In fact, a post today on the Windows Mobile team blog, while playing up the 3rd party opportunities for Windows Mobile, pointedly shows the lack of a Microsoft mobile browser solution, and Robert McLaws has gone so far as to boycott IE Mobile, switching instead to Opera.  Windows Mobile 7 has been delayed and probably won’t make an appearance this year, and a pig-with-lipstick interim version, 6.5, probably won’t do much more than draw yawns and drive more share to the iPhone.  Microsoft seemingly made a bet on keeping the corporate market while Apple went after a small and not so lucrative consumer market.  They weren’t counting on a game changer like the iPhone, especially when it’s quickly gaining ground in the corporate world.  Mary Jo Foley, in a recent article for RedmondMag.com, quoted an IT contact as saying Windows Mobile is becoming the "Vista of the mobile world".  As she says, ouch.

zunelogo However news isn’t all bad, and hints of a mobile version of the underused but really quite good Zune software may be coming sooner rather than later.  Couple that with wider adoption of Live Mesh for Mobile, which really could be a game changer for mobile picture taking (it has certainly changed the way I think about a camera in my phone), and Microsoft’s cool factor in the mobile market could creep up a bit.  In fact, Microsoft’s best bet seems to be a “sum is greater than the parts” play, with Live Mesh tying Zune, Mobile, Xbox, and Windows Live all together.

So what to expect?  Not enough to change the game back in Microsoft’s favor, from the looks of it.  We could be wowed by Zune Mobile, but let’s be real – between iPhone + iTunes and Zune Mobile + Windows Mobile, it’s not even a contest.  In this economy people are going to use what they have, and that’s iPod.  More promising is Live Mesh Mobile, which if it starts to blur the lines between Apple and Windows, syncing up devices no matter what they are, we may yet see some light far down the tunnel.  But an underwhelming point release of Windows Mobile, a sad excuse for a browser (that will only work on new phones, at that), and a stick in the mud attitude about competing in an upended mobile world just ain’t going to cut it, this year.  We’d love to be proven wrong, though, and we’ll be paying close attention, starting with Steve Ballmer’s keynote at CES.  (Watch the keynote live 6:30pm pst Wed Jan 7 100k 300k 750k (thanks, Long!!))

Comments

  • http://www.liveside.net/members/ChaosAngelic/default.aspx ChaosAngelic

    Unfortunately, Long’s website is down, so I hope he can get it back up for the keynote tomorrow. x.x

  • http://colinbowern.com Colin Bowern

    Sorry guys but no dice. Windows Mobile is not even the Windows Vista of the mobile world – it’s Windows 3.1. The user and developer experiences are not very compelling, so much so that I’m seeing some MVPs like Dwyane Lamb walk away from WinMo shaking their heads. Manufacturers are putting lipstick on the pig by shipping custom home screens. That doesn’t even touch the rich ecosystem Apple has built with the iPhone. Who is the idiot in marketing that decided to ship a mobile browser called IE6? I know they’re gutting the engine for this, but don’t name it one of the most hated IE releases in the current minds of techies. Why don’t they just buy Opera Mobile and get it over with? They did it for System Center Operations Manager (which was NetIQ’s product before).

    So you add Zune – whoa – a music player that actually does a decent job. The problem is that phones are more than music players now. It’s status quo to have one and the Zune one will probably give the Sony Ericsson Walkman phones a run for their money but that’s about it. Where is Microsoft with the push towards developers? Where is the Mobile App store? Why is Silverlight 2.0 not shipping on WinMo already? Give me a compelling user experience – not just a couple of Microsoft built apps to sit on top.

    I am nearing the end of my contract with my carrier. I’m thinking long and hard about where to go.

  • http://www.liveside.net/members/foaf/default.aspx foaf

    @colinbo nicely summed up and totally agree. It is certainly the Win 3.11 of the mobile world!

  • http://www.liveside.net/members/mdsharpe/default.aspx mdsharpe

    Although microsoft’s new mobile browser is called IE 6, I don’t think it is based on the desktop IE6. The name’s causing confusion there.

    What is sad is that as I understand it, they aren’t going to let people with existing handsets upgrade their browser.

    Although I’m sure the community ROMS will all adopt it quickly and solve that problem for those comfortable with flashing their devices’ ROMs.

  • http://www.liveside.net/members/Kip-Kniskern/default.aspx Kip Kniskern

    While there does seem to be some confusion about IE6 Mobile, it is “ported over” from IE6, according to at least one Microsoft document:

    http://download.microsoft.com/download/8/c/c/8cc611e7-ec6b-49ee-af4a-415559d53262/Internet%20Explorer%20Mobile%206.pdf

    Elements of other browsers, including IE8′s support for Jscript v5.7 are also included in IE6 Mobile, so it’s more than just a straight port across, but it is IE6 at the core. Otherwise why on earth make mention of IE6 to begin with?

  • http://www.liveside.net/members/ChaosAngelic/default.aspx ChaosAngelic

    Hmm… when will the stream link be active so we can get ready to watch it?

  • http://www.liveside.net/members/ChaosAngelic/default.aspx ChaosAngelic

    Never mind, it just went active.

  • http://www.nakamoto.net btn

    Where’s Mesh, or Office for the iPhone?

  • http://www.liveside.net/members/JSYOUNG571/default.aspx JSYOUNG571

    I must say as an owner of a Windows Mobile Phone for almost a year, I have been very disatisfied with my investment. I have watched how Apple has progress with time and investment in their software to enhance their Iphone. Microsoft would have had a chance had they not treated the mobile world like a step child. I watched how Apple came out with updates and upgrades of software, while windows mobile kept us stuck on professional 6 with no updates. When we finally got an update such as professional 6.1 (sorry as hell) Apple was on their third level of updates. I downloaded the 6.1 professional software for my mobile phone and till this day I wish I would have just stuck with professional 6. Professional 6.1 turned out to be full of bugs causing disfunction in a lot of people’s phones. There has not been an update yet to fix the problem and I doubt there will be one. Yes Microsoft could have given the Apple Iphone a run for it’s money, but as usual Microsoft withdrawls itself from projects that have potential or they just laugh and say it is a mobile faze and we will out grow it. I can’t speak for everyone, but for quite a few of us when I say we brought or first and last windows mobile phone.