Live Search to get new features…oh and a new brand, too

By Kip Kniskern | Posted March 1, 2009 6 comments

Live Search, keeping to a Spring and Fall update schedule, is set to unveil its new name sometime this spring, and now thanks to Twitter it is more than just rumor.  We’ve been hearing about a possible rebrand for quite some time, and, the Japanese term for “cloud” (or spider, depending) might be slated to become the new brand for Live Search.  While that may still be possible, we’re not so sure, but what we are pretty sure about is that a new name is coming.  One Microsoft exec even got a little carried away and confirmed it via Twitter:


That executive subsequently took the message down, but not before we caught a screenshot (did we tell you how much we like Twitter Search?).  Recently Live Search has been rolling out a number of tests, which may or may not be a part of those “new features and UX” coming with the new release, code named “Kiev”.  We showed you the home page image pager (which continues to pop in and out of our home pages here), and some of our astute readers have caught glimpses of other changes as well.  Imran spotted a search history on the results page:


..and Albert spotted Live Search results all decked out in a new font, and pointed them out in a comment:


Over at Search Engine Land, Vanessa Fox spotted some more changes, as well.  Vanessa spotted two new features, Best Match and Categorized Listings.  Well worth the read, check it out.

And so while we’re still not quite sure when the new brand and new features will be announced, we may well know more soon.  In one last nod to Twitter for this post, “Karenyo”, (edit: Karen Young of the MVP program: hey fill out your Twitter profile, ok Karen? :)) who was onstage at Sunday night’s MVP Summit keynote, gave MVP Summit attendees (and us, too) a hint that Steve Ballmer may be set to reveal a bit more on Wednesday:


We’ll be paying close attention to the #MVP09 hashtag this week, for sure ;)

Posted March 1st, 2009 at 5:48 am
Category: Bing, Featured
Tags: Live Search
  • CalumJR

    Thank you very much for the update, Kip!

    I’m glad we are finally starting to hear more about the rebrand!

    I can’t wait to try out those “new features and UX” :)

  • ProfessorAsian

    How much better can a live search rebrand be?

  • Alber1690

    I’m also getting the “Best match” and the other featues but surprisingly not on the same computer where I am getting the new typeface. Instead, it’s on my XP, but only on Safari (doesn’t show up on IE7 there).

    New “Microsoft” search query results:

    New “MSN” search query results:

    New “Zune” search query results:

  • paperlock

    My question is can share what you are searching with your windows live messager contacts.
    With urak you can with your messager cantacts.

  • rieuwa

    Looking forward to seeing how they are moving Live Search forward…. Maybe I’m superficial but I would welcome a new font on the search page…

    Curious (and worried) about the re-brand though … “Windows Live Investigate”, “Windows Live Find”, “Windows Live Treasure Hunt”, or “Windows Live I’m feeling Lucky”? : )

  • surilamin

    Rebranding concerns me to no end…I think this speaks to the mentality of Microsoft…they believe people are not using their product because of a name…this is not the case…