Code named Kumo.com, internal search beta to begin soon: CNET News

Ina Fried at CNET not only has news and an email from Live Search Senior Vice President Satya Nadella on the much rumored but now soon to be internally released Kumo.com beta, but she has a screenshot as well:

kumotop 

Quite a lot of info is listed on the page, so here’s the top ^ and bottom:

kumobottom

Notice that a snippet of the Live.com home page image (today’s image in the US is of Ellis Island) appears in the header.  The “your history” section that Imran spotted is included, and the Categorized Listings are present, too.  Our own Chris even spotted the inline video at the bottom of a search last night.  In the email, Nadella is upbeat about what Live Search v.next can accomplish:

In spite of the progress made by search engines, 40 percent of queries go unanswered; half of queries are about searchers returning to previous tasks; and 46 percent of search sessions are longer than 20 minutes. These and many other learnings suggest that customers often don’t find what they need from search today.

We believe we can provide a better and more useful search experience that helps you not just search but accomplish tasks. During the test, features will vary by country, but you’ll see results organized in a way that saves you more time. An explorer pane on the left side of results pages will give you access to tools that help you with your tasks. Other features like single session history and hover preview help accomplish more in search sessions.

While the beta is apparently slated to be internal to Microsoft only at this point, its encouraging that we’ve already seen a number of these changes appear in the wild, and hopefully we’ll continue to get hints at what’s to come.  But it looks like we’ll still have to wait for a final name, as Nadella clearly defines it: “Kumo is the codename we have chosen for the internal test.”

Comments

  • http://www.liveside.net/members/Jamie/default.aspx Jamie

    Kumo could just be the beta name but may still keep Live at final (could :))

    Whatever they choose I would initially be sad to see Live Search name go but first sight of these Kumo i want it (pleasing) and will follow this development closely and the simple Kumo logo is with ‘Google’ logo design simpleness.

    Will miss the daily images on live.com (en-us) tho :(

    Brandnames if Kumo name stayed?
    my.live.com > my kumo?
    ‘Maps’ aka currently: Live Search Maps > Windows Live maps/ Kumo Maps?
    Instant Access (in Hotmail) = Powered by Kumo :)
    Maybe even an @kumo.com email or ‘Kumo Mail’ (anything possible LOL)

    Opinion: ‘Windows Live’ will direct to home.live.com and ‘MSN’ (locale)

    BTW: whoever preformed the Kumo search good taste – shame she only reached NO2 in the UK this week

  • http://bonsaiblog.net Paul

    Sad to say, but the UI keeps me from using Live Search. It just looks cluttered and disorganized, and when all search engines are essentially doing the same thing, looks matter. Why use Live Search when I can use Google and it has already streamlined everything. Will give Microsoft props for the video search that can play from results and the image search setup.

    Kumo seems like an excellent idea and, barring any hiccups, seems poised to be my default search engine.

  • http://www.liveside.net/members/wmac/default.aspx wmac

    It is sick in my opinion. Every time MS spends billions to do branding for a name, users get used to it, the brand name is known and MS decides to brand a new name for no obvious reason.

    live.com and the word “live” are the most beautiful and valuable names. If it was a startup then whatever strange name like Kumo, dango, bano, bongo, xys1 and any other junk would be ok (because they could not buy a very expensive name).

    I really do not understand the marketing strategy and tactics MS uses.

    Honestly what was wrong with MSN?! and now what is wrong with “Live”?

  • http://www.liveside.net/members/lbastie/default.aspx lbastie

    Keep Live as a brand. Maybe, just take avay the search and simplify the design. But Kumo sounds hugly, like Sumo or any other stupid name.

    Live is a smart name. MSN as well.

  • http://www.liveside.net/members/dw82/default.aspx dw82

    The hate for Kumo is a strange one. Live Search is just too long winded for a brand and has no cool factor.

    Live Search it or Kumo it ?

    The latter by a mile. Sure, it doesn’t tell you instantly what it is but there is no need. It’s all about the brand and Microsoft don’t have a good one with Live Search and never will. They need a name that rolls off the tongue and Kumo is that name.

    Think of the average joe. I want to go to Live Search, types Live Search in, too long. Want to go to Kumo, fast, There it is. People will remember Kumo more than Live Search and it’s quicker to type. Sure, just “Live” will get you there but they won’t do that.

    Think how easy and simplistic it will be. That’s what Microsoft must do. Their product names are too long and messy.

    I look forward to trying Kumo one day and showing Live Search and other over complicated Microsoft DNA named services.

  • http://www.liveside.net/members/dw82/default.aspx dw82

    continued….

    the trapdoor to oblivion.

  • http://vasudevg.blogspot.com/ Vasudev
  • http://www.liveside.net/members/wmac/default.aspx wmac

    @dw82

    It is your personal opinion, right?

    Do you know how much it costs to brand a stupid name? And No, for me Live is more beautiful, I can remember it more easier than a meaningless word, and “Go live” is quite easy to remember and beautiful. It has already been branded very good (after the migration of most web based services to it).

    For advertisement it’s the most beautiful name. It’s Live.