Survey: a new name for Office Web Apps, coming soon?

By Kip Kniskern | Posted June 30, 2009 5 comments

When we last came across a Microsoft Site Survey, it correctly gave us the new name for Morro – “Microsoft Security Essentials”, and we’re really beginning to like this new pipeline of information.  In a new survey, Microsoft asks about possible new names for a “suite of paid, web-based services… that will complement Microsoft Office”.  Microsoft “Office Web Applications”, lightweight versions of Word, PowerPoint, Excel, and OneNote, were first demoed last October at PDC.  While the professional version will be a paid service, a consumer version is expected to be ad funded and free.

After listing a set of possible names and asking for reactions, the survey (conducted by a 3rd party marketing research firm for Microsoft) gets down to brass tacks:

Which of these names do you think does the best job describing a product that you would be more interested in trying than Google Apps, assuming both products have similar features and functionality?

Microsoft Ensemble

Microsoft Optro

Microsoft ArcLight

Microsoft Offsite

Microsoft Equipt

I am not aware of Google Apps

While the survey does not specify any availability dates, we came across the Microsoft Security Essentials survey about 6 weeks before it was announced, so we may not have to wait too long to see what we hope will be called Microsoft Ensemble out in the open.

Maybe this is why Microsoft is turning on those new data centers!

Posted June 30th, 2009 at 6:12 pm
  • http://www.liveside.net/members/Jamie/default.aspx Jamie

    uh so Microsoft Office Web Apps did not make the cut (what i would say is my preferred logical final name for it)

    well out of that list of names above
    ‘Offsite’ sounds similar to the ‘on the web’ but while away from the office suite app (Office 2010/14)
    Equipt – already taken (was Albany)
    “Microsoft’s all-in-one, subscription-based service for office, communication, and security software.”

    Arclight – sounds like Silverlight to me: silverlight in Office Web?

    Ensemble & Optro – who knows?

  • JohnCz

    Thats what I thought Office Live was all about. I guess they are trying to have a single name rather than the lengther “Office Web Applications”. Of the survey names, only “Ensemble” makes any sense to me. But still, I’d prefer if they stuck with “Office”…it has brand recognition. Perhaps “Office iSuite” or “Office SkyApps”. If it’s Ensemble, does this mean we’ll be referring to MS Word variants as “Office Word” and “Ensemble Word”?

    Microsoft Ensemble

    Microsoft Optro

    Microsoft ArcLight

    Microsoft Offsite

    Microsoft Equipt

    I am not aware of Google Apps

  • JohnCz

    ..forgot to comment on the specific names

    Microsoft Ensemble – okay, i guess
    Microsoft Optro – optical? optimum? opportunity? …nay
    Microsoft ArcLight – play on silverlight, but what is the relevance of “Arc”? …nay
    Microsoft Offsite – sounds like a backup solution …nay
    Microsoft Equipt – this doesn’t convey web applications …nay

  • http://www.liveside.net/members/lbastie/default.aspx lbastie

    Office Online (like exchange online or sharepoint online) will have to be the name.

  • http://www.liveside.net/members/lord_5F00_canti86/default.aspx lord_canti86

    Why not Office Live Apps?