Microsoft is updating the branding for SQL Services and SQL Data Services. From now on SQL Services will be called Microsoft SQL Azure and SQL Data Services will be called Microsoft Azure Database:
This name change doesn’t reflect a change in the products themselves; we will still be providing a powerful relational database foundation to the Azure Services Platform. By standardizing our naming conventions, we’re demonstrating the tight integration between the components of the services platform. More intuitive names also help to reinforce the relationships between our on-premises and cloud solutions. Ultimately, the goal is to drive simplicity and clarity for customers as they consider on-premises and cloud computing approaches for solving their IT needs.
More news and updates related to Microsoft’s Software + Services strategy will be announced next week at Microsoft’s Worldwide Partner Conference in New Orleans.
Long Zheng has been digging in deeper as to what might be announced next monday: Potential announcements already on people’s minds include the announcement and subsequent availability of Windows 7 RTM code and pricing and licensing plans for Windows Azure. What also might be announced is the public release of the Microsoft Office Web application that was announced back at PDC08, Long received some information that confirms this one. Can’t wait!
We’ll keep our eyes open, that’s for sure!