Long Zheng watches TV: finds Bing ads

Our good friend Long Zheng just posted a series of Australian TV ads for Bing.com.au, one of which he spotted while taking a rare break from reading patent applications and Microsoft Careers posts:

The video cannot be shown at the moment. Please try again later.

Bing on Aussie TV

Long notes that in contrast to the original US Bing ads, these locally (to Australia, that is) produced ads actually feature Bing, the product:

The other six Bing ads in the series of seven are 15 second spots entirely dedicated to showing off unique features of the Bing search engine – including hover preview, hot spots, instant answers, infinite scroll, video previews and related searches. These ads are a stark contrast to the US-based Bing ads which I had originally criticized for not showing enough of the product.

 Long has 6 additional 15 second ads posted on istartedsomething.com, check them out.

Comments