US Search share: Nielsen shows Bing growth, too

By Kip Kniskern on December 16, 2009 10:14 PM

4 comments

The Nielsen Company just released their November US Search share numbers, with Bing continuing a slow climb up the charts. Nielsen last month changed their methodology, so comparisons before last month aren’t relevant, but here are the numbers for the last two months:

Rank Provider Searches (000) Oct 09 Searches (000) Nov 09 % Share
Oct 09 % Share Nov 09 change

Total 10,218,842 10,002,458 100% 100% -

1 Google 6,759,395 6,546,172 66.1% 65.4% -0.7

2 Yahoo 1,574,891 1,525,964 15.4% 15.3% -0.1

3 Bing 986,747 1,073,416 9.7% 10.7% +1.0

Source: Nielsen Blog: Top U.S. Online Search Providers: October 2009

Source: Nielsen Blog: Top U.S. Online Search Providers: November 2009

Interestingly, Nielsen data is showing that Bing appears to be taking share from Google, while yesterday’s report of the comScore numbers showed that while Bing was gaining share, it was at the expense of Yahoo!. No telling who to believe, if anyone, but it’s fun to check out the numbers every month, especially when they continue to go up for Bing.

Posted in Bing | Tags: US market share

Comments

Rex Dee

I know Bing has a long way to go, and they are fighting an up hill battle. But it sure is nice to see that all the hard work the Bing team is putting into this is now beginning to show that the first couple of months results were more than curiosity seekers. People like what they are seeing, continuing to use it, and spreading the word to others. GO BING!
fredacosta

I agree with Rex Dee wholeheartedly. I think the phrase “google it” is starting to be passé. GO BING TEAM!!! Good job Microsoft.
JohnCz

I’m glad to see Bing have a gradual but steady uptick in share. They really deserve for all their hardwork. That said, Microsoft needs to get IE9 beta going, make Live Wave 4 a hit with Office 2010 users (I think there is a good chance of this happening) and get Windows Mobile 7 into consumer hands. You can’t just deal with one piece of the puzzle because Google isn’t standing still…its leveraging its own dominant position.
shuyanghit10

Although Bing still has a long way to go, I will support it all the time
fengwushanzhuang

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