A Bing URL shortener?

LiveSide reader Gilly2468 noticed an interesting tidbit in a Bing tweet from Fareologist this week, a Binged.IT url shortener:

6835.bingurl_thumb_75be6f0b Bing  

Gilly has more on his (very nice looking, btw!) My Microsoft Life blog.  URL shorteners are becoming quite popular as a way to continue the brand into links on Twitter, etc.  No word as to whether we’ll see Binged.it go public, but good catch, Gilly!