Bing Rewards launches as US preview

Out of the ashes of Bing cashback rises Bing Rewards, a new program launched today in the US that offers up merchandise rewards or a chance to donate credits to education charities for using the Bing Bar:

Once you join Bing Rewards you’ll regularly receive offers available via your Bing Bar. Offers may include searching on Bing, trying Bing features, or simply learning new things about the world. As you earn credits, check out the Rewards redemption center where you can redeem your credits for a wide selection of rewards including Microsoft Points (rejoice Xbox, Zune, and Games for Windows users!), charitable donations (including DonorsChoose.org ,Teach For America, and Summer Search), gift cards, and more. The Rewards redemption center provides hundreds of items, with new rewards being added regularly.

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Bing Rewards is launching as a preview in the US only, but “look forward to collecting user feedback to help shape and improve the program”.  If you are in the US, and willing to use the Bing Bar, you can sign up now.