New Golden Globe commercials: Will Windows Phone get the part?

By Kip Kniskern | Posted January 14, 2011 12 comments

This weekend marks the Golden Globe awards, film and television awards presented by the Hollywood Foreign Press Association and marking the beginning of the entertainment awards “season”.  Bing and Windows Phone are getting in the act, and will show two commercials during the awards telecast.  Both feature young actors in an “actual casting call”.  The first, from Bing, is titled, appropriately, “Decision”:

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Bing Golden Globes commercial: Decision

But it’s the Windows Phone branded commercial that’s a little more telling, it’s labeled “Commit”:

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Windows Phone Golden Globes commercial: Commit

In the ad, young actors talk about their commitment, talking about all the hard work they put in, and ending with the tagline, “if you commit, the rest will follow”  (edit: fixed transcription error). In the spirit of young upstarts everywhere, Windows Phone is certainly hoping that’s true, especially in light of today’s news focusing on the upcoming battle between Android and Verizon’s iPhone, with Windows Phone getting barely a mention, and a new interview from Pocket-Lint with an LG executive calling the Windows Phone launch visibility “less than expected” even though LG remains committed to the platform:

LG has been closely collaborating with Microsoft from the beginning. What we feel is that it is absolutely perfect for a huge segment out there. What we feel is that some people believe that some operating systems, mainly Google, are extremely complicated for them. But Windows Phone 7 is very intuitive and easy to use.

Paul Thurrott then weighs in with some comments on the LG interview, and offers advice to Microsoft and Windows Phone, including calls for more transparency, moving more quickly to update the phone, better pricing (echoed by the LG exec), and for Windows Phone to “don’t be different, be better”, with a call for a relaunch of Windows Phone, saying that Apple relaunches iPhone every year.  We couldn’t agree more.

Posted January 14th, 2011 at 9:38 am
  • Anonymous

    LG’s WP7 phones aren’t exactly the most nicest ones available. The one they have for the U.S. is easily the least attractive of them all, and the LG Optimus 7 isn’t even sold in the U.S. It’s not exactly a wonder why they haven’t been doing well. The other phone makers are probably faring better.

    Plus it would have helped if Microsoft can hurry up with getting on CDMA carriers because now they’ve been upstaged by the iPhone on Verizon. Plus they’ve gotta find a new whizbang feature that will set them apart from the competition even further.

  • http://macrosofter.wordpress.com/ quikboy

    LG’s WP7 phones aren’t exactly the most nicest ones available. The one they have for the U.S. is easily the least attractive of them all, and the LG Optimus 7 isn’t even sold in the U.S. It’s not exactly a wonder why they haven’t been doing well. The other phone makers are probably faring better.

    Plus it would have helped if Microsoft can hurry up with getting on CDMA carriers because now they’ve been upstaged by the iPhone on Verizon. Plus they’ve gotta find a new whizbang feature that will set them apart from the competition even further.

  • Viruela22

    LG is a seller pesimo, no thing is doing well with wp7 and nor android, would that ask htc if goes it well according to them, only published when the news is bad, since when lg is a reference

  • Viruela22

    LG is a seller pesimo, no thing is doing well with wp7 and nor android, would that ask htc if goes it well according to them, only published when the news is bad, since when lg is a reference

  • trooper

    your article incorrectly states the tag line from the last actor. it should read, “if you commit, the rest will follow.” this is a completely different connotation versus, “…the others will follow.” the standard cliche “the rest will follow” speaks to all other issues or obstacles will fall into place if one commits to a goal. your article misplays the cliche giving the undue idea that if one commits then those “others” will follow along or perhaps behind the supposed new leader.

    • http://www.LiveSide.net Kip Kniskern – LiveSide.net

      Thanks for the catch, fixed the transcription error. No intended changing of the context, and you’re right the connotations are different.

  • trooper

    your article incorrectly states the tag line from the last actor. it should read, “if you commit, the rest will follow.” this is a completely different connotation versus, “…the others will follow.” the standard cliche “the rest will follow” speaks to all other issues or obstacles will fall into place if one commits to a goal. your article misplays the cliche giving the undue idea that if one commits then those “others” will follow along or perhaps behind the supposed new leader.

    • http://www.LiveSide.net Kip Kniskern – LiveSide.net

      Thanks for the catch, fixed the transcription error. No intended changing of the context, and you’re right the connotations are different.

  • http://nodepositbonus.forumotion.net Craig

    Microsoft should much faster get on CDMA carriers because now they’ve been upstaged by the iPhone on Verizon. Plus they’ve gotta find a new whizbang feature that will set them apart from the competition even further.

  • http://nodepositbonus.forumotion.net Craig

    Microsoft should much faster get on CDMA carriers because now they’ve been upstaged by the iPhone on Verizon. Plus they’ve gotta find a new whizbang feature that will set them apart from the competition even further.

  • http://www.pbase.com/brentgv Brent

    Microsoft’s advertising is all over the map. When the new tagline “Be What’s Next” was bandied around last year and there were some interesting mock-ups of new Microsoft ads tying in all their great products: Windows, Office, Windows Phone, Xbox, Bing, etc, I was pretty excited. But this is how they launch their “Be What’s Next” tagline? With unremarkable ‘Globes ads? I don’t like it. I don’t like it one bit.

  • http://www.pbase.com/brentgv Brent

    Microsoft’s advertising is all over the map. When the new tagline “Be What’s Next” was bandied around last year and there were some interesting mock-ups of new Microsoft ads tying in all their great products: Windows, Office, Windows Phone, Xbox, Bing, etc, I was pretty excited. But this is how they launch their “Be What’s Next” tagline? With unremarkable ‘Globes ads? I don’t like it. I don’t like it one bit.