It’s nice that they’re finally making better ads. You see a lot more product in these ads, some integration, and useful scenarios. Though they’re not always too common (who plays Xbox on a ski trip?). The animations, transititions, and colors and such are very lively and welcoming compared to the starkness of those Apple ads.

I just would like them to not go too far on the “hipster” tangent. You know, the wacky hipsters like in the Kin ads, where there’s a bunch of young yuppies wearing strange clothes, doing strange stuff and whatnot. That’s not what most young people are like, and we definitely do not look towards so-called hipsters as a way to follow a trend. Those people, imho, try so hard to get out of the norm they make their own class of people. Not the image Microsoft should be projecting.