UK website promotes Bing

Been seeing a lot of positive reaction to a new website from the UK that promotes Bing.  The site, www.thisbeautifulthing.co.uk, in all its full Flash glory, walks us through a number of the more popular (and in this promotion, certainly more colorful) features.  Bing Visual Search, Videos, Instant Answers for sports and movie times, and more are featured, along with the now famous Bing home page image, which comes alive in the Flash animation:

beautiful-bing-2_thumb Bing

The upbeat and colorful treatment seems to capture the essence of Bing.  Since we’ve just seen this site come up in Twitter and Facebook as it’s shared virally, anyone know more about the site?