Today, Bing Travel and KAYAK announced a partnership to incorporate KAYAK travel search services within Bing Travel in the U.S, starting with flight search. Bing Travel tools, together with KAYAK’s comprehensive travel search results, will allow travelers to easily and quickly find the best airfare on the Web. What this means for Bing Travel customers is that, in the coming weeks, travelers will have access to a more comprehensive set of flight itineraries including more airlines, airports and cities; in addition to the unique travel tools Bing Travel provides such as Price Predictor, flexible search, Flights Answers and more.
KAYAK maintains advertising agreements with over 4,000 travel suppliers and online travel agencies including nearly every leading airline globally, most global hotel and car rental operators, and the leading online travel agencies including Expedia, Travelocity, Orbitz and Priceline. The company also has several affiliate marketing partnerships. KAYAK provides ‘white label’ products within other branded web sites including America Online, Comcast, USA Today, Roadrunner, Lonely Planet, Rough Guides, Pricerunner, and About.com.
Over at Kayak, they seem to be taking the partnership with an almost giddy slant on the day’s news:
We’re looking forward to benefiting from Bing’s global reach and innovation in general search. We’re already evaluating replacing our current map content with Bing maps (and we’re going around the office making sure everyone has Bing selected as the default search engine on their browsers).