Another US search market share report: Bing shows slow growth

By Kip Kniskern | In Bing | Posted November 11, 2011 21 comments

comScore has released its latest US Search Engine rankings, and while Bing had climbed from 8.4% when the rebranding was launched in June 2009, October marks another month where Microsoft’s search offering has failed to gain much share.  Bing’s numbers for the month were at 14.8%, up only very slightly from last month’s 14.7% share.

Additionally, Microsoft’s biggest search “ally”, Yahoo!, is continuing a slight downward slope, losing .3 points in the month to go from 15.5% of “Explicit Core Search Share” to 15.2%.  In the same month long period, Google inched up by almost the same amount, rising from 65.3 to 65.6%:

october comscore search share

Year over year, Bing has shown some significant steady growth, although it seems to have come at the expense of ally Yahoo! more than competitor Google, although the search leader has lost about a point of share in the past year, according to comScore.  Last year at this time, Bing was at 11.5%, Yahoo at 16.5%, and Google at 66.3%.

While Bing continues to make improvements in the site, including new HTML5 improvements that have seemingly been rolling out forever (we finally have it here, do you?), Bing has not made any “blockbuster” type moves that would help to move it up in ranking.  Added to that is the uncertainty surrounding Yahoo!, which may or may not be for sale, with Microsoft possibly looking to take a stake in Yahoo! in order to help to protect its Bing/Yahoo! Alliance.

Does Microsoft need to do something big with Bing to kick the share up a notch?  Or is slow steady growth ok at this point?  What would you do with Bing?

Posted November 11th, 2011 at 9:30 am
Category: Bing
Tags: Bing, US market share, comScore
  • Guest

    Clearly this can’t be encouraging. They’re the small upstart and yet they’re not being disruptive enough or gaining share enough.  I don’t think they can go with slow and steady based on this data. Maybe six months ago when Bing was steadily growing each month. But not now.  

  • Guest

    Clearly this can’t be encouraging. They’re the small upstart and yet they’re not being disruptive enough or gaining share enough.  I don’t think they can go with slow and steady based on this data. Maybe six months ago when Bing was steadily growing each month. But not now.  

  • Guest

    Clearly this can’t be encouraging. They’re the small upstart and yet they’re not being disruptive enough or gaining share enough.  I don’t think they can go with slow and steady based on this data. Maybe six months ago when Bing was steadily growing each month. But not now.  

  • http://thetechnologycafe.com Sam Z Best!

    I think Microsoft needs to drop search as it has lost almost $50billion since bing launched 

    Hence leave Search up to google. i dont see any point in not being best and still doing it
    http://thetechnologycafe.com/microsofts-bing-and-yahoo-search-sink-while-google-search-market-share-surges-october-2011/

    • Fred A.

      Maybe you should run Microsoft. Seems like you have it all figured out. Just give it up you say!?
      That’s what they said about their entertainment division (XBox,etc). Look where they are now!

      This is business bro… You must spend money to make money. And, MS has boat loads of it. Now, when it starts breaking MS’s bank, then it is time to give up.
      I for one, don’t want to leave all of search to Google, or any other one company-Gives them to much power, in my opinion.

      I think in the long run Bing (if run well) will do just fine.. The numbers up top don’t mean jack!

      By the way, I enjoy bing and use it almost exclusively.

    • James Goulding

      Yup, Microsoft should give up and leave Google to run as a monopoly, with no business pressure to improve, innovate or look after its clients. That would clearly be best for us, the consumers of search.

  • http://thetechnologycafe.com Sam Z Best!

    I think Microsoft needs to drop search as it has lost almost $50billion since bing launched 

    Hence leave Search up to google. i dont see any point in not being best and still doing it
    http://thetechnologycafe.com/microsofts-bing-and-yahoo-search-sink-while-google-search-market-share-surges-october-2011/

    • Fred A.

      Maybe you should run MS. Seems like you have it all figured out…
      Just kidding bro.
      Remember, that’s what they said about their entertainment division (XBox,etc). Look where they are now!
      This is business as usual… You must spend money to make money…
      I for one, don’t want to leave all of search to Google or any one other company-Gives them to much power.

      I think in the long run Bing (if run well) will do just fine.. The numbers up top don’t mean anything.

    • James Goulding

      Yup, Microsoft should give up and leave Google to run as a monopoly, with no business pressure to improve, innovate or look after its clients. That would clearly be best for us, the consumers of search.

  • James Goulding

    Yup, Microsoft should give up and leave Google to run as a monopoly, with no business pressure to improve, innovate or look after its clients. That would clearly be best for us, the consumers of search.

  • James Goulding

    Yup, Microsoft should give up and leave Google to run as a monopoly, with no business pressure to improve, innovate or look after its clients. That would clearly be best for us, the consumers of search.

  • James Goulding

    Yup, Microsoft should give up and leave Google to run as a monopoly, with no business pressure to improve, innovate or look after its clients. That would clearly be best for us, the consumers of search.

  • robbcab

    Microsoft is doing something big with Bing. I believe you just did a story about it.
    Bing as part of the Xbox experience will be big. And as WP7’s market share grows so too will Bing’s.

    I’m not saying it will be fast. Maybe not even a huge move, but I can see Bing somewhere in the mid 20’s in roughly two years.

  • Anonymous

    Microsoft is doing something big with Bing. I believe you just did a story about it.
    Bing as part of the Xbox experience will be big. And as WP7’s market share grows so too will Bing’s.

    I’m not saying it will be fast. Maybe not even a huge move, but I can see Bing somewhere in the mid 20’s in roughly two years.

  • Anonymous

    Microsoft is doing something big with Bing. I believe you just did a story about it.
    Bing as part of the Xbox experience will be big. And as WP7’s market share grows so too will Bing’s.

    I’m not saying it will be fast. Maybe not even a huge move, but I can see Bing somewhere in the mid 20’s in roughly two years.

  • Rikkirik

    Well I guess you all just do not realize what a midterm and long term strategy means. Microsoft is going in the right direction with Bing. With it’s new products  (WP 7,5, W8 tablet, computers, notebooks, netbooks and Xbox , to name a few) and Bing integration in all of these products will be significant to Bing growth in the coming future. WP 7,5 and W8 will be the catalist for Bing and other windows products. Another remark is that Bing does not have to be marketleader to become profitable. By being introduced in more countries (like Australia etc) and across all windows products it will gain marketshare and become profitable. WP is generating interest. Initial reports show that Nokia WP are getting traction (WP sold out in Russia, Nokia WP sold out in France and other countries) and great reviews. HTC said recently that it’s going to try to increase it’s sales of WP since they comprise more than 30% of their revenue. Samsung, HTC among others is also on board of the WP and W8 express. Yes WP and W8 will be the catalist for Bing. The midterm and longterm future will tell. Google will have it’s own midterm and longterm problems, that’s for sure. You wait and see. 

  • Rikkirik

    Well I guess you all just do not realize what a midterm and long term strategy means. Microsoft is going in the right direction with Bing. With it’s new products  (WP 7,5, W8 tablet, computers, notebooks, netbooks and Xbox , to name a few) and Bing integration in all of these products will be significant to Bing growth in the coming future. WP 7,5 and W8 will be the catalist for Bing and other windows products. Another remark is that Bing does not have to be marketleader to become profitable. By being introduced in more countries (like Australia etc) and across all windows products it will gain marketshare and become profitable. WP is generating interest. Initial reports show that Nokia WP are getting traction (WP sold out in Russia, Nokia WP sold out in France and other countries) and great reviews. HTC said recently that it’s going to try to increase it’s sales of WP since they comprise more than 30% of their revenue. Samsung, HTC among others is also on board of the WP and W8 express. Yes WP and W8 will be the catalist for Bing. The midterm and longterm future will tell. Google will have it’s own midterm and longterm problems, that’s for sure. You wait and see. 

  • Rikkirik

    Well I guess you all just do not realize what a midterm and long term strategy means. Microsoft is going in the right direction with Bing. With it’s new products  (WP 7,5, W8 tablet, computers, notebooks, netbooks and Xbox , to name a few) and Bing integration in all of these products will be significant to Bing growth in the coming future. WP 7,5 and W8 will be the catalist for Bing and other windows products. Another remark is that Bing does not have to be marketleader to become profitable. By being introduced in more countries (like Australia etc) and across all windows products it will gain marketshare and become profitable. WP is generating interest. Initial reports show that Nokia WP are getting traction (WP sold out in Russia, Nokia WP sold out in France and other countries) and great reviews. HTC said recently that it’s going to try to increase it’s sales of WP since they comprise more than 30% of their revenue. Samsung, HTC among others is also on board of the WP and W8 express. Yes WP and W8 will be the catalist for Bing. The midterm and longterm future will tell. Google will have it’s own midterm and longterm problems, that’s for sure. You wait and see. 

  • Rikkirik

    Well I guess you all just do not realize what a midterm and long term strategy means. Microsoft is going in the right direction with Bing. With it’s new products  (WP 7,5, W8 tablet, computers, notebooks, netbooks and Xbox , to name a few) and Bing integration in all of these products will be significant to Bing growth in the coming future. WP 7,5 and W8 will be the catalist for Bing and other windows products. Another remark is that Bing does not have to be marketleader to become profitable. By being introduced in more countries (like Australia etc) and across all windows products it will gain marketshare and become profitable. WP is generating interest. Initial reports show that Nokia WP are getting traction (WP sold out in Russia, Nokia WP sold out in France and other countries) and great reviews. HTC said recently that it’s going to try to increase it’s sales of WP since they comprise more than 30% of their revenue. Samsung, HTC among others is also on board of the WP and W8 express. Yes WP and W8 will be the catalist for Bing. The midterm and longterm future will tell. Google will have it’s own midterm and longterm problems, that’s for sure. You wait and see. 

  • Fred A.

    Maybe you should run MS. Seems like you have it all figured out…
    Just kidding bro.
    Remember, that’s what they said about their entertainment division (XBox,etc). Look where they are now!
    This is business as usual… You must spend money to make money…
    I for one, don’t want to leave all of search to Google or any one other company-Gives them to much power.

    I think in the long run Bing (if run well) will do just fine.. The numbers up top don’t mean anything.

  • James Goulding

    Yup, Microsoft should give up and leave Google to run as a monopoly, with no business pressure to improve, innovate or look after its clients. That would clearly be best for us, the consumers of search.