April 8 Nokia 900 launch on ATT official: is the Windows Phone tide turning?

By Kip Kniskern | In Mobile | Posted March 26, 2012 8 comments

nokia 900Nokia and AT&T officially announced the widely expected launch of the Nokia 900 today, at an eye-popping $99 (with a new 2 year contract), and getting a bit of buzz from the tech press in the process.  The new phone, available in either black or cyan (or in gloss white on April 22nd) could be said to mark the start of Nokia’s push into the US market, and there are high hopes and high expectations for Nokia’s flagship Windows Phone.  The 4.3” AMOLED device, with an 8mb Carl Zeiss rear facing camera along with a front facing camera will carry with it quite a burden: to begin to turn the tide on perception and sales figures for Windows Phones, for Microsoft’s mobile aspirations, and for Nokia itself.

Along with the Nokia 900 announcement, a number of other news items caught our eye this weekend, all related to how Windows Phone is being perceived in the marketplace, both good and bad.

First up is a set of slides posted by Mary Jo Foley, from a December 2011 Windows Phone Marketing “playbook”, which acknowledges that consumers favor app quantity over quality, that Windows Phone apps are geared too heavily toward premium apps, lays out plans for continued campaigns for “app cards” (ie: buy a phone, get $25 in apps), and reveals a 3 year, $10 million campaign aimed at promoting competitors of popular apps that don’t or won’t support the Windows Phone platform (Pandora, for example).

angry birds spaceEven though the Windows Phone Marketplace reached 70,000 apps recently, that number pales in comparison to the number of apps on Android and iPhone, and app developers are still reluctant to take the time to produce apps for Windows Phone, although that may be changing.  Even though the latest Angry Birds game, “Space”, is not yet on Windows Phone, it is on the way, confirmed by both Rovio CEO Mikael Hed, and Nokia itself through its Facebook page.  Another popular app not yet on Windows Phone is Path, the social networking for mobile app headed by Dave Morin, who spoke to PandoDaily in their “PandoMonthly” podcast about the Windows Phone platform (quote via WMPU):

We’re also beginning work on Windows Phone, mostly because we believe that the product is really good. I don’t know if you guys have played with a Windows Phone but it’s actually quite impressive.

While it still lags in both sales figures and apps, Windows Phone continues to push forward, and has been expanding its “Smoked by Windows Phone” campaign, offering a free laptop to anyone coming in to one of the 14 Microsoft Stores and “smoking” a Windows Phone.  That effort hit a bit of a snag this weekend as one challenger called foul on the contest.  The contest, set up by “Ben the PC Guy” Rudolf, but now expanded to be run by Microsoft Store employees, certainly got lots of press over the weekend, although not probably the type of press they wanted.  To his credit, Rudolf offered via Twitter to “make things right”, and hey, all PR is good PR, right?

But what may be the biggest indication so far that Windows Phone may be on the way up is a series of tweets by a Nokia enthusiast blogger (noted by WMPU) who quotes a source as saying that Nokia “Apollo” phones will be “incredible” and “unbelievable”:

[blackbirdpie url=”https://twitter.com/#!/zehjotkah/status/183645270255476739″]

Can Windows Phone begin to build momentum toward an expected holiday season “Apollo” launch?  Are they on the right track?  Will updated iPhones and Androids make advances with Windows Phone irrelevant?  How do you think Windows Phone will do in the coming months?

Posted March 26th, 2012 at 11:12 am
Category: Mobile
Tags: Apollo, Nokia, Windows Phone
  • http://www.facebook.com/jaredwestfall Jared Westfall

    Until they drop AT&T as their premier partner they can forget about it. Where is the Sprint love?

  • http://www.facebook.com/jaredwestfall Jared Westfall

    Until they drop AT&T as their premier partner they can forget about it. Where is the Sprint love?

  • J Lancaster

    I fell for windows phone with my Samsung Focus, but I’m starting to get frustrated that this phone doesn’t have the same features as my wife’s iphone 4 that she got a year of ahead of mine.  Not only is the marketplace missing apps, the apps that are in there are boring. What I mean by that is, they White text on black background.  The apps I like just seem slow and ugly.  and then i pick up my wife’s iphone with endless possiblities for apps.  If windows phone markget place had the same apps that iphone had, i would have no problem sticking with it.  But i’m looking to upgrade soon, and it isn’t going to be the same phone but with bigger screen.

    • Fred A.

      I know many apps are not in the marketplace, and I see them coming on board soon (well, sooner than later, we hope). However, what apps are you, and others talking about?
      About a month ago, I got the Lumia 710 (not a very high spec phone). I like it very much. It is fluid, and works seamlessly. And, I pretty much have all the apps I need built in, and some that I have downloaded work very well for me. And no, I am not talking about fart apps.
      With that said, I don’t see any apps on any platform as a must have, or deal breaker…
      …maybe it’s just me.
      In any case, I am wishing Nokia and MS, the very best in this endeavor…

  • http://twitter.com/JLancaster3 J Lancaster

    I fell for windows phone with my Samsung Focus, but I’m starting to get frustrated that this phone doesn’t have the same features as my wife’s iphone 4 that she got a year of ahead of mine.  Not only is the marketplace missing apps, the apps that are in there are boring. What I mean by that is, they White text on black background.  The apps I like just seem slow and ugly.  and then i pick up my wife’s iphone with endless possiblities for apps.  If windows phone markget place had the same apps that iphone had, i would have no problem sticking with it.  But i’m looking to upgrade soon, and it isn’t going to be the same phone but with bigger screen.

    • Fred A.

      I know many apps are not in the marketplace, and I see them coming on board soon (well, sooner than later, we hope). However, what apps are you, and others talking about?
      About a month ago, I got the Lumia 710 (not a very high spec phone). I like it very much. It is fluid, and works seamlessly. And, I pretty much have all the apps I need built in, and some that I have downloaded work very well for me. And no, I am not talking about fart apps.
      With that said, I don’t see any apps on any platform as a must have, or deal breaker…
      …maybe it’s just me.
      In any case, I am wishing Nokia and MS, the very best in this endeavor…

  • John Palumbo

    I wonder about this also. What apps? I don’t use half the apps I’ve downloaded to my phone, and seem to have all the functionality I need either in the OS or available via apps. I feel like I must be missing something with all the app talk. I sit there and try and make up functionality that I might need and all seems very peripheral…maybe I AM missing something, so I’m quite happy to be enlightened.

  • John

    I wonder about this also. What apps? I don’t use half the apps I’ve downloaded to my phone, and seem to have all the functionality I need either in the OS or available via apps. I feel like I must be missing something with all the app talk. I sit there and try and make up functionality that I might need and all seems very peripheral…maybe I AM missing something, so I’m quite happy to be enlightened.