Microsoft Advertising rebrands, too, and Xbox drops “Inside Xbox” (What a week we’re having!)

By Kip Kniskern | In Bing, News | Posted May 2, 2012 33 comments

bing for smbWhen we said goodbye to “Windows Live” today, it wasn’t the only rebranding announcement to come out of Microsoft recently: yesterday Microsoft Advertising rebranded itself to “Bing”, or “Bing for Small Business”.  And of course, being Microsoft, the rebranding has to be a lot more complicated than that, and it is.  For small and medium businesses, if you want to advertise on Bing, you use Bing for Small Business (or, if you prefer the more confusing title: Bing).  But if you are a large business, or more concisely a “Marketer or Agency”, then there hasn’t been a rebrand at all, never you mind, it’s still “Microsoft Advertising”.  Got that?  Good (now perhaps you can explain it to us!).  You can learn more about Bing for Small Business and how to use adCenter to manage advertising on Bing and Yahoo!, or check out Microsoft Advertising if you’re one of the big boys.

Inside XboxNot to be outdone, Xbox’s illustrious Major Nelson (Larry Hyrb), announced today on his blog that “Inside Xbox”, a collection of news, game tips, and tutorials available through the Xbox Video hub while signed in to Xbox Live, is coming to an end.  But wait!  It’s way more complicated than that!  Major Nelson “explains”:

Consequently, we’ve decided to discontinue production of Inside Xbox in the United States, and as a result this content will also no longer be available in Canada, Australia and New Zealand. Xbox LIVE in EMEA is currently looking at its operating model for Inside Xbox. This could potentially result in some changes, but we have no news here to share yet. Xbox LIVE in Mexico and Japan will continue to produce first-party content for its members via other media outside of the Inside Xbox brand.

We’ll just go ahead and say right here that we’re sticking with “LiveSide.net”, no matter what happens.  All these name changes are giving us a headache!

Posted May 2nd, 2012 at 9:44 pm
Category: Bing, News
Tags: Bing, Microsoft Advertising, Xbox
  • Mario Albertico

    What in the world is going on?? As if “Bing it” needed any more meanings…

    At this point, I predict: Windows 8 to be rebranded “Microsoft OS8 for People” for consumers, “Windows Pro for Business 8″ for small businesses, and “Windows Pro8+ Premium” for volume licensing customers and governments.

  • Mario Albertico

    What in the world is going on?? As if “Bing it” needed any more meanings…

    At this point, I predict: Windows 8 to be rebranded “Microsoft OS8 for People” for consumers, “Windows Pro for Business 8″ for small businesses, and “Windows Pro8+ Premium” for volume licensing customers and governments.

  • http://www.about.me/liamdaly Liam Daly

    I respect them for trying to clear up their massive branding issues before Windows 8 release but they seem to be making it a bit confusing. However I am happy Windows Live is gone

    • wizkid

       I’m hoping well see more of a Global Xbox Entertainment brand.. for AllThingsMeda(c)(tm)

  • http://www.about.me/liamdaly Liam

     I respect them for trying to clear up their massive branding issues but they seem to be making it a bit confusing. I am happy Windows Live is gone

    • cuz84d

       I’m hoping well see more of a Global Xbox Entertainment brand.. for AllThingsMeda(c)(tm)

  • technogran

    Lovely post Kip that sums it all up really well! Should I rebrand do you think? Geekygran as opposed to Technogran? Hmm. Trouble is, if its confusing to us, I dread to think what the ordinary none tech user is going to make of it all….

  • technogran

    Lovely post Kip that sums it all up really well! Should I rebrand do you think? Geekygran as opposed to Technogran? Hmm. Trouble is, if its confusing to us, I dread to think what the ordinary none tech user is going to make of it all….

  • http://gregsedwards.wordpress.com/ Greg Edwards

    Wow, Microsoft really is becoming IBM…

    • Guest

      No, IBM has successfully reinvented itself, survived, and even prospered. With continued incompetence like this, MS is well on its way to becoming Kodak, or maybe Digital Equipment.

  • http://gregsedwards.wordpress.com Greg Edwards

    Wow, Microsoft really is becoming IBM…

    • Guest

      No, IBM has successfully reinvented itself, survived, and even prospered. With continued incompetence like this, MS is well on its way to becoming Kodak, or maybe Digital Equipment.

  • James

    It’s not really that confusing… it makes sense.
    Microsoft Advertising is for big corporations and enterprise-level advertising.
    Bing is for small/medium size business advertising.

    Though I do agree, they should still keep it under the Microsoft Advertising moniker since they are both advertising related.  But, I’m guessing they are doing this to align their compete with Google.

  • James

    It’s not really that confusing… it makes sense.
    Microsoft Advertising is for big corporations and enterprise-level advertising.
    Bing is for small/medium size business advertising.

    Though I do agree, they should still keep it under the Microsoft Advertising moniker since they are both advertising related.  But, I’m guessing they are doing this to align their compete with Google.

  • JSYOUNG571

    They can change the name a 1000 times, it doesn’t matter.  Unless you are willing to listen to the customers and make changes in the service, Microsoft will always be behind Apple and Google. It really scares me to see what direction Microsoft is going in or do they even know what they are doing.

    • Chinook11_Wa

      Are you kidding?  They listen more than the other two combined.  I get the impression that if Microsoft gave you a solid gold toilet you’d still find something wrong.

  • JSYOUNG571

    They can change the name a 1000 times, it doesn’t matter.  Unless you are willing to listen to the customers and make changes in the service, Microsoft will always be behind Apple and Google. It really scares me to see what direction Microsoft is going in or do they even know what they are doing.

    • http://twitter.com/chinook11 Scott Couch

      Are you kidding?  They listen more than the other two combined.  I get the impression that if Microsoft gave you a solid gold toilet you’d still find something wrong.

  • James

    Technically they did not “rebrand” the service.  They just moved the small and medium business portion under Bing.

    • http://www.LiveSide.net Kip Kniskern – LiveSide.net

      Read the first line of their blog post (linked above):

      Today, May 1, our small and medium business brand is changing from “Microsoft Advertising” to “Bing.”

      It’s a rebrand, and they’re calling it that :)

  • James

    Technically they did not “rebrand” the service.  They just moved the small and medium business portion under Bing.

    • http://www.LiveSide.net Kip Kniskern – LiveSide.net

      Read the first line of their blog post (linked above):

      Today, May 1, our small and medium business brand is changing from “Microsoft Advertising” to “Bing.”

      It’s a rebrand, and they’re calling it that :)

  • http://droopyeyelidfix.com/ droopy eyelid

    An interesting discussion is worth comment.they can change the name but i think it should consider customers view.

  • amnesia

    This is ridiculous.

  • http://twitter.com/starksimon Stark

    This is ridiculous.

  • http://twitter.com/h_vXE Hector R.

    A complete company rebrand, restructure, and reorganized has
    been needed. I feel it’s the best time to do all this and start fresh once 8 is
    out.

    Apple and Google has a strong name where as Microsoft really
    doesn’t. I’ve asked many people that I know if they knew that Microsoft was the
    company that creates Xbox, Windows, Bing, and Hotmail – None knew of that. Now ask
    anyone of them who creates iPhones and they can quickly tell you Apple.

    • wizkid

      example Xbox Entertainment sounds better..

  • http://twitter.com/h_vXE Hector R.

    A complete company rebrand, restructure, and reorganized has
    been needed. I feel it’s the best time to do all this and start fresh once 8 is
    out.

    Apple and Google has a strong name where as Microsoft really
    doesn’t. I’ve asked many people that I know if they knew that Microsoft was the
    company that creates Xbox, Windows, Bing, and Hotmail – None knew of that. Now ask
    anyone of them who creates iPhones and they can quickly tell you Apple.

    • cuz84d

      example Xbox Entertainment sounds better..

  • http://www.mainstreetchatham.com/ JimmyFal

    The consumers ability to navigate this info doesn’t matter, they don’t need to. Anyone else that needs to navigate this info, and is still confused, needs to return their brain.

  • http://www.mainstreetchatham.com/ JimmyFal

    The consumers ability to navigate this info doesn’t matter, they don’t need to. Anyone else that needs to navigate this info, and is still confused, needs to return their brain.

  • blah

    So if you want to advertise on bing do you ‘bing’ bing?

  • blah

    So if you want to advertise on bing do you ‘bing’ bing?