Microsoft’s major announcement: “a whole new family of computing devices from Microsoft” the new Surface

By Kip Kniskern | Posted June 18, 2012 26 comments

microsofttablet0103At a hastily convened press event in Los Angeles, revealed this morning to be at Milk Studios, a fashion photography studio amazingly enough on Vista Street, Microsoft, after keeping tech pundits guessing for days, announced a new Microsoft branded tablet, the “Surface”.

Steve Ballmer hit the stage shortly after 4pm PDT and began the presentation with a history of Microsoft and hardware, showing a video that recapped the history of Microsoft hardware, and then brought out Steven Sinofsky and the new tablet, or more precisely tablets, as there are both WindowsRT and Windows/Intel versions of the device.

Including a built in stand and a full .3mm multi-touch keyboard/cover, the Surface is built with a “vapor magnesium” body. Here’s a quick look at a video provided by Microsoft showing off the new Surface family of devices:

We’re digesting all the news and will have a full report soon, but for now take a quick look at Surface and tell us what you think (we’re not sure, but we think we’re blown away!)

Posted June 18th, 2012 at 4:41 pm
  • http://www.facebook.com/robinvanveghel Robin van Veghel

    Holy Shit, looks freaking nice!, good job :D

  • http://www.facebook.com/robinvanveghel Robin van Veghel

    Holy Shit, looks freaking nice!, good job :D

  • http://gregsedwards.wordpress.com Greg Edwards

    Microsoft just made me proud to be a fanatic once again. Attaboy, Redmond.

  • http://gregsedwards.wordpress.com/ Greg Edwards

    Microsoft just made me proud to be a fanatic once again. Attaboy, Redmond.

  • Mario Albertico

    This is way bigger than what I would have ever anticipated…phenomenal…and that advert looks absolutely perfect, exactly the kind of sleek tone Microsoft needs for this Surface tablet. TOO DAMN excited for this!!!

  • Mario Albertico

    This is way bigger than what I would have ever anticipated…phenomenal…and that advert looks absolutely perfect, exactly the kind of sleek tone Microsoft needs for this Surface tablet. TOO DAMN excited for this!!!

  • http://www.facebook.com/iain.simpson1 Iain Simpson

    Microsoft have done themselves proud today and the people that like MS products. This is a game changer folks. I just wonder now what else they have in store for us since they have kept this pretty much completely secret up until today.

  • http://www.facebook.com/iain.simpson1 Iain Simpson

    Microsoft have done themselves proud today and the people that like MS products. This is a game changer folks. I just wonder now what else they have in store for us since they have kept this pretty much completely secret up until today.

  • ted

    This is awesome

  • ted

    This is awesome

  • http://twitter.com/rollerboy1 Pipsqweek

    now we are talking dirty…surface is very cool

  • http://twitter.com/rollerboy1 Pipsqweek

    now we are talking dirty…surface is very cool

  • JohnCz

    Imo, “Surface” is a really good name and I love the design.  I am curious about one thing though, why did they choose to make this announcement today instead of August/September?

    • Anonymous

      Sets the bar for the OEMs IMO. They really need to step up their game instead of racing to the bottom and this gives them time to do so.

      • J A

        Plus this will make people really stop buying or planning to buy competitor toys and wait for the Surface.

  • JohnCz

    Imo, “Surface” is a really good name and I love the design.  I am curious about one thing though, why did they choose to make this announcement today instead of August/September?

    • Anonymous

      Sets the bar for the OEMs IMO. They really need to step up their game instead of racing to the bottom and this gives them time to do so.

      • J A

        Plus this will make people really stop buying or planning to buy competitor toys and wait for the Surface.

  • http://twitter.com/jwk6 Jason Kohlhoff

    I love it!  The name is a subtle reminder of who really is the innovator in touch UI.  

    Also – Maybe I’m just old skool, but does anyone else wonder how much RAM these devices will have?

  • Jason Kohlhoff

    I love it!  The name is a subtle reminder of who really is the innovator in touch UI.  

    Also – Maybe I’m just old skool, but does anyone else wonder how much RAM these devices will have?

  • chinch987

    You clearly suffer from blogger burnout. The article lead says it all …

    “At a hastily convened press event in Los Angeles”

    actually it was meticulously done to keep a 100% surprise and worked great. You and Paul T need to switch to decaf and just move to Apple and start sucking up to hipster bloggers maybe.

    • http://www.LiveSide.net Kip Kniskern – LiveSide.net

      I didn’t say anything how long it took to plan, only that it was “hastily convened”, which Bing defines as “to call people together for a formal meeting” ;).  Totally agree that Microsoft pulled off an impressive feat yesterday, full of surprise and even delight.  Now let’s see if they can continue to execute.  Pulling off a surprise announcement is one thing: delivering on that promise at a price point and availability that will also surprise and delight is another.  I know one thing, I’ll be a day one buyer, and the sooner, the better :).

  • chinch987

    You clearly suffer from blogger burnout. The article lead says it all …

    “At a hastily convened press event in Los Angeles”

    actually it was meticulously done to keep a 100% surprise and worked great. You and Paul T need to switch to decaf and just move to Apple and start sucking up to hipster bloggers maybe.

    • http://www.LiveSide.net Kip Kniskern – LiveSide.net

      I didn’t say anything about how long it took to plan, only that it was “hastily convened”, which Bing defines as “to call people together for a formal meeting” ;).  Totally agree that Microsoft pulled off an impressive feat yesterday, full of surprise and even delight.  Now let’s see if they can continue to execute.  Pulling off a surprise announcement is one thing: delivering on that promise at a price point and availability that will also surprise and delight is another.  I know one thing, I’ll be a day one buyer, and the sooner, the better :).

  • Iamwarpath

    I’m excited but let me see diablo 3 running on there.

  • Iamwarpath

    I’m excited but let me see diablo 3 running on there.