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Microsoft’s major announcement: “a whole new family of computing devices from Microsoft” the new Surface

Jun 18, 2012 4:41 pm by Kip Kniskern | 13 comments

At a hastily convened press event in Los Angeles, revealed this morning to be at Milk Studios, a fashion photography studio amazingly enough on Vista Street, Microsoft, after keeping tech pundits guessing for days, announced a new Microsoft branded tablet, the “Surface”.

Steve Ballmer hit the stage shortly after 4pm PDT and began the presentation with a history of Microsoft and hardware, showing a video that recapped the history of Microsoft hardware, and then brought out Steven Sinofsky and the new tablet, or more precisely tablets, as there are both WindowsRT and Windows/Intel versions of the device.

Including a built in stand and a full .3mm multi-touch keyboard/cover, the Surface is built with a “vapor magnesium” body. Here’s a quick look at a video provided by Microsoft showing off the new Surface family of devices:

We’re digesting all the news and will have a full report soon, but for now take a quick look at Surface and tell us what you think (we’re not sure, but we think we’re blown away!)

This entry was posted in Featured, News and tagged Microsoft, Surface, Tablet, Windows 8. Bookmark the permalink.

http://www.facebook.com/robinvanveghel Robin van Veghel
Holy Shit, looks freaking nice!, good job :D
http://gregsedwards.wordpress.com Greg Edwards
Microsoft just made me proud to be a fanatic once again. Attaboy, Redmond.
Mario Albertico
This is way bigger than what I would have ever anticipated…phenomenal…and that advert looks absolutely perfect, exactly the kind of sleek tone Microsoft needs for this Surface tablet. TOO DAMN excited for this!!!
http://www.facebook.com/iain.simpson1 Iain Simpson
Microsoft have done themselves proud today and the people that like MS products. This is a game changer folks. I just wonder now what else they have in store for us since they have kept this pretty much completely secret up until today.
ted
This is awesome
http://twitter.com/rollerboy1 Pipsqweek
now we are talking dirty…surface is very cool
JohnCz
Imo, “Surface” is a really good name and I love the design. I am curious about one thing though, why did they choose to make this announcement today instead of August/September?
- Anonymous
  Sets the bar for the OEMs IMO. They really need to step up their game instead of racing to the bottom and this gives them time to do so.
  - J A
    Plus this will make people really stop buying or planning to buy competitor toys and wait for the Surface.
http://twitter.com/jwk6 Jason Kohlhoff
I love it! The name is a subtle reminder of who really is the innovator in touch UI. �
Also – Maybe I’m just old skool, but does anyone else wonder how much RAM these devices will have?
chinch987
You clearly suffer from blogger burnout. The article lead says it all …
“At a hastily convened press event in Los Angeles”
actually it was meticulously done to keep a 100% surprise and worked great. You and Paul T need to switch to decaf and just move to Apple and start sucking up to hipster bloggers maybe.
- http://www.LiveSide.net Kip Kniskern – LiveSide.net
  I didn’t say anything how long it took to plan, only that it was “hastily convened”, which Bing defines as “to call people together for a formal meeting” ;). Totally agree that Microsoft pulled off an impressive feat yesterday, full of surprise and even delight. Now let’s see if they can continue to execute. Pulling off a surprise announcement is one thing: delivering on that promise at a price point and availability that will also surprise and delight is another. I know one thing, I’ll be a day one buyer, and the sooner, the better :).
Iamwarpath
I’m excited but let me see diablo 3 running on there.