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Bing It On compares Bing, Google

Sep 6, 2012 10:04 am by Kip Kniskern | 20 comments

Bing has just rolled out a new marketing campaign based on a marketing survey it conducted showing that users prefer Bing search results 2 to 1 over Google in a blind test, according to a blog post on the Bing Search blog:

The campaign, centering around a “fun, non-scientific blind comparison test” available at BingItOn.com, will kick off with a new TV commercial aired on tomorrow night’s MTV Music awards, and includes the Bing It On Sweepstakes, promoted Tweets, the ability to share your BingItOn results on Twitter, Facebook, and or Google +, and promotions in Microsoft Stores and in “pop-up Bing It On Challenge stations” in the coming months.

In a separate blog post on the Bing Search blog, Microsoft has provided some more details on the research that gave them the “Bing preferred 2 to 1” results. The test was conducted by Answers Research, based in San Diego, CA, and sampled 1000 people online, all aged 18 or older, from across the US, using a test similar to the one at BingItOn.com, with branding and other differentiators removed:

When the results were tallied, the outcome was clear – people chose Bing web search results over Google nearly 2:1 in the blind comparison tests. Specifically, of the nearly 1000 participants: 57.4% chose Bing more often, 30.2% chose Google more often; 12.4 % resulted in a draw.*
*The overall sampling error rate for the study is +/- 3 percent at the 95 percent confidence level.

How did you to on the Bing It On challenge?

This entry was posted in Bing and tagged Bing, Google. Bookmark the permalink.

sunco
My result – Bing 1 – Google 4
Guest
My results – Bing 0 – Google 5
Ted
Bing wins 3 – 2
jnt
I’m a Bing fan, and still the best I can do is Google 2, Draw 2, Bing 1… I’ve gone through the text four times, sometimes using my Google search history, and sometimes not, and that’s the best I’ve done so far… This is going to backfire, I fear.�
- jnt
  *test
Mario Albertico
Okay, so three of my results pages were clearly Bing results (and I did prefer the Bing layout)…but I got Bing (5) and Google (0) O_O I swore one of the results I chose was a Google result, but I suppose since I don’t use Google, I’ve gotten too used to Bing and have certain Bing-esque expectations.
Hulmiho
google 4:1 bing
CokeZero
1 Draw, 2 Google, 3 Bing
Peter Henkel
For my country is Bing completely USELESS, as it is this test.
- Andrew_ww
  You must have chosen Bing more often.
  - Peter Henkel
    Bing CAN’T give me relevant results for my country, period. If I want to search for goods, it gives me result from USA. Do I look like I’m living in USA?! Here, take a look:
    http://postimage.org/image/vyfj6va91/
jnt
Finally watched the video on that bingiton page – frustrating… they need to share what the searches were for. I’ve done over 20 of these off and on throughout the day, and I’ve yet to have Bing win – it’s either been a Draw or Google every single time. Some sites are going to do some extended test for this and it’s really going to backfire on MS… :(
Andrew_ww
my results were Bing 5, Google 0.
Jagannath Rao
3 Bing 1 Google 1 draw
Anonymous
Not testing it yet, but the sidebar showed up on me (with the rest of the world that’s not US)
http://twitter.com/AndyD33 Andy D
This is all I need to show to tell how I did:
http://img706.imageshack.us/img706/7773/bingitonlol.jpg
Guest
Surprisingly: Bing 4/Goog1…Never compared them past the home page. I’m impressed with the results.
http://www.facebook.com/jakeukalane Jakeukalane Milegum Firisse
5 0 three times. Google wins
http://profiles.google.com/juan.aguilera.ramos Juan Aguilera
Google 3-2 Bing
James
Bing surprisingly won for me 4:1….. This is awesome :) (Canada here)