Surface pricing announced: Too high, or just right?

Microsoft took the lid off a bit early this morning, and TechCrunch was able to reveal the pricing for the Microsoft Surface RT tablet, and despite our wishful thinking, it isn’t coming in anywhere under our price point predictions, that’s for sure.

surface pricing

The pricing for the Surface RT is:

  • Surface RT 32gb – no cover $499
  • Surface RT 32gb with Touch Cover – $599
  • Surface RT 64gb – with Touch Cover – $699
  • Touch Cover $119
  • Type Cover $129

The Microsoft Surface page just opened links to the Microsoft Store, now open for pre-orders, “for delivery by 10/26”.

We have to say, that although the pricing is certainly “comparable” with the iPad and other devices, it’s coming in at the high end of the market with an almost empty Windows 8 Store for apps (at last count, it’s about 4,000 apps, most of them somewhat dubious games), an extra cost for the Touch Cover.

Of course Microsoft can’t play too aggressively with price, as it has to balance keeping its OEM partners happy (and they weren’t too happy at all when the Surface was announced!), and competing in the marketplace.

So what do you think about the Surface and this pricing?  We have to say that we’ll have to think long and hard about spending $600 for a device with no cellular connection and only 32gb of storage.  Are you ready to pre-order?


  • http://twitter.com/ohfuckinreally fuckno

    $100 lower and I’d be interested.

    • http://brodymckee.com/ Brody McKee

      If it was $200 lower I’d buy one for me, one for my girlfriend, and one for my mother.

  • http://twitter.com/efjay01 Ef Jay

    Same price as an x86 32GB Acer W510 with less functionality. Better build and design yes, but to me not worth it. Pass.

    • http://www.LiveSide.net Kip Kniskern – LiveSide.net

      There are going to be a lot of great deals on Windows 7 (read: non touch) laptops this holiday season, Microsoft may be competing against itself, again.

  • http://twitter.com/estark estark

    Really?! Entry Surface same price as an entry iPad. I was planning on getting one for $299 or $399. I would even be interested in this one if it had pen functionality, but no. This reminds me of a time a went to a computer store and needed a specialized drive controller that had limited functionality. When I asked the salesperson about this they said, “Costs more, does less.”

    • http://www.facebook.com/mikhail.kutyin Михаил Кутьин

      It does no “less”, it’s just not an iPad. And this single reason may be enough for many people choosing iPad over Surface.

      • Simon Johnny

        Except so far, RT has next to no apps, and without the apps, there is no use for an based RT tablet. Microsoft have a long way to go until there are lots of apps that people want to use. Unfortunatly, near all the apps that are out there right now as very poor versions of webpages or apps that you can get on Android or iOS.

        • http://www.facebook.com/people/Shameer-Mulji/1685212657 Shameer Mulji

          I’m confident apps will come. In the mean time, you have Office 2013, Skype, Xbox Music, Xbox Video, Mail & Calendar already included to get you started.

        • http://www.facebook.com/people/Kehinde-Akinremi/100000177014007 Kehinde Akinremi

          What do you mean by that? There’s already over 5,000 apps and it’s increasing at a rate of over a 1000 a week.

  • http://www.jeffkibuule.com Jeff Kibuule

    Maybe if it were the only Windows 8 tablet, you might be able to make a case that it costs too much compared to an iPad, but that’s kinda the point of having partners. If you want something cheap, you have options. If you want a premium device, Microsoft is offering it to you.

  • http://www.jeffkibuule.com Jeff Kibuule

    Maybe if it were the only Windows 8 tablet, you might be able to make a case that it costs too much compared to an iPad, but that’s kinda the point of having partners. If you want something cheap, you have options. If you want a premium device, Microsoft is offering it to you.

  • http://twitter.com/rohitharsh Rohit

    Perfectly priced for me.I was not expecting a toy like Nexus.

  • JSYOUNG571

    Wifi connection only? Too damn high. I will stick to my desktop, laptop and smartphone.

  • http://www.facebook.com/khris Khristopher Ranger

    Wow, that’s unfortunate. I was hoping no more than $300 including the cover! I definitely won’t be getting it at this price. :( I really wanted one too.

  • http://twitter.com/marknoble Mark Noble

    Already pre-ordered.

  • JohnCz

    I am going to get Surface for my parents to facilitate Skype sessions. The built-in kickstand is going to come in handy for that purpose. For myself though, as much as I love the design of Surface…I love the versatility of having an active digitzer that is in Lenovo’s Thinkpad Tablet 2 for only $150 more.

  • http://twitter.com/AndyD33 Andy D

    http://en.wikipedia.org/wiki/Nvidia_Tegra#Tegra_3

    There’s the CPU specs. (middle of the three)
    The main requirement I’ll have for a Win8 tablet is to be able to run Adobe Lightroom. (specs: http://www.adobe.com/products/photoshop-lightroom/tech-specs.html )
    Opinions of whether the RT version would be able to run it decently? Or should I wait to compare the full version with other tablets that release in the coming months?
    (for reference, I’ll probably wait to see if there are any deals on Win8 tablets around black friday and the holiday season, even just including a gift card with purchase)

    • http://gcoupe.wordpress.com/ Geoff Coupe

      The RT version can’t run Desktop applications (e.g. Lightroom). You’ll need the Pro version for that.

      • http://brodymckee.com/ Brody McKee

        It can run desktop applications, as long as they’re ARM compiled and are installed through the Windows App Store.

        • http://gcoupe.wordpress.com/ Geoff Coupe

          True, but I seriously doubt that Adobe will be doing that for Lightroom – which is the requirement of the OP.

          • http://twitter.com/AndyD33 Andy D

            Ok thanks! I wasn’t aware of that tidbit. Looks like I’ll be waiting for either the pro version or a good/decent deal on a third party Win8 tablet.

  • http://seafoodie.me/ Ryan

    Anyone would want to see it cheaper, but the price is appropriate. I pre-ordered one because it’s not overpriced to me.

  • http://twitter.com/unlimitednrg Christopher King

    I’ll wait for the price to come down before even thinking about it. Too steep. Thought Microsoft was going to take Apple on head on by selling the Surface at a loss for a bit just to ensure initial demand

  • Pete K

    I’d love to have one, but it’s too expensive for my taste. RT version is the toy version for now. Pro version is what I want, but if these price are any indication, I won’t be getting that either.
    I want to support MS but seriously, this isn’t even competing with Apple. Its like during the MS dominance, buying IBM OS/2. It did the same things just as well as Windows but but why would you buy it?
    Microsoft needs to smarten up. They aren’t going to regain any traction by being the same as Apple… They need to really give an incentive for people to “switch” to Windows 8.
    That’s how I see this going down. Consumers will be faced with the decision of switching to either Mac or Windows 8. Either way, a switch is imminent. And it begs the question, why Windows 8?
    (for the record I would choose Windows 8, but I doubt the majority of the consumers would agree — this forum notwithstanding)

  • http://gcoupe.wordpress.com/ Geoff Coupe

    I notice that both tablets (the RT and Pro) do not have GPS, which I find surprising, particularly since the iPad has this. That omission rules out the RT for me. I could use my Bluetooth GPS logger with the Pro, because I can install the Windows driver.

  • Hulmiho

    499 with touch cover would be right.

  • Michael L Perry

    The price tells the story that the Surface is more capable than the iPad. It also leaves plenty of space for OEMs to differentiate on price. It was a safe move for Microsoft.

  • http://www.facebook.com/joscelin.trouwborst Joscelin Trouwborst

    No cellular makes it a no-go to me anyway :-( . Pricing could be more competitive, but it is good to compete with Apple. I trust there will be a lot more apps at launch date and more to come beyond.

  • markjonson

    The problem I have is with the selections. I want a 64GB model with a cyan cover. I don’t have a problem paying $20 more to get the color I want, but why can’t I get a 64GB model without the black Touch Cover? The 32GB model is available that way (albeit, now on 3 week delay).

  • Weifu Yu

    The iOS for tablet only occupies around 1GB memory while Windows 8 nearly 10GB. how is it possible?

    • wasapasserby

      Because the Surface RT doesn’t run Windows 8…?

    • nimatra

      Drivers, no USB or memory reader for iOS.
      I’m sure you’re aware that Windows RT has much more features than iOS.
      and of course Office.

  • Weifu Yu

    iPad display resolution rule.
    GPS rule.
    Weight rule.
    iOS memory cost rule.
    Give me a reason to choose Surface over iPad…

    • http://twitter.com/thenonhacker thenonhacker

      You choose Surface because you don’t want to get lost getting directions from iOS6 maps.

      Sincerely,
      An iOS6 User Myself.

  • wasapasserby

    I would like get a Surface for notetaking in class/clinic rotations, and although the price could be right, there are too many unknowns. Battery life (needs to be able to last 9 hours on a single charge), PDF compatibility — will Adobe make an ARM version of Acrobat so I can digitally edit, sign, and encrypt documents?, can I play back videos (prerecorded class lectures/prosections), and can I download my textbooks (Vitalsource would need to make a specific ARM app for this to happen).

  • http://twitter.com/uberpoooper Howdie

    I was a little disappointed with the price…seems a little high. But, since it comes with Office it’s a little more justifiable. I ordered on anyway because I REALLY want one. I also want the one that runs 8 Pro, but I’m a little scared of that price tag now!