Is “Cloud TV” coming to Microsoft?

By Kip Kniskern | Posted November 5, 2012 29 comments

cloud-tvMicrosoft has made a number of moves recently to bring its devices and services into the living room, extending and expanding its Xbox offerings to far more than hard core gamers (although this is somewhat of a banner day for those gamers with tonight’s release of Halo 4), renaming and expanding Zune Music and Zune Pass to Xbox Music, and beginning to integrate “2nd screen” technologies with Xbox SmartGlass.

Now, according to a set of postings on Microsoft Careers, posted on October 31st and November 1st, just a few days ago, it looks like Microsoft may be heading further down the path to control the living room as it develops something it’s calling “Cloud TV”:

Microsoft’s Interactive Entertainment Business is revolutionizing entertainment. IEB has a rich set of entertainment offerings from Xbox 360, Xbox LIVE to Zune Marketplace and Mediaroom. Our customer base is growing fast and our pace of innovation has been incredible with our latest product Kinect selling over 10 million units since its launch in November of 2010.

We’re looking for a Software Engineering Manager who is passionate about leading a team that is building awesome client applications for a new Cloud-based TV platform.

Why work for the Cloud TV team?
-Get in on the ground floor of an ambitious new project
-Work on a small tightly-knit team
-Follow Agile methodology to deliver results at web-speed
-Use cutting edge technologies
-Manage a team of brilliant engineers

The postings go on to list a set of “preferred qualifications”, including:

-Experience with web application technologies (HTML5/CSS3/JavaScript) and common frameworks (jQuery/knockout.js/sammy.js/less)
-Experience with mobile and browser application development (iOS/Android/Windows 8/RT or IE/Webkit based browsers)

… and requiring candidates to be able to “pick up new technologies rapidly”, and “set and maintain a fast pace of execution”.

Interestingly, there’s already a CloudTV.com, a Cloud.tv, and ActiveVideo Networks appears to hold the trademark for “CloudTV”, so Microsoft has some branding work to do if it plans to use “Cloud TV” as anything more than a code name.

We could make lots of guesses about what “Cloud TV” might be, but hopefully Microsoft will “set and maintain a fast pace” itself, and we’ll be hearing more about it sooner rather than later.  What do you want to see from “Cloud TV”?

(thanks, Chris, for the tip!)

Posted November 5th, 2012 at 9:31 pm
Category: Featured, News
Tags: TV, Xbox
  • Damaster – LiveSide.net

    Dont think trademark would be an issue if the end up just calling it “Xbox TV”

    • Damaster – LiveSide.net

      In fact, the leaked “Xbox 720″ document earlier this year strongly suggests “XTV”, or Xbox TV, will be coming in the next gen console. http://www.liveside.net/2012/06/16/xbox-720-document-leaks-faked-or-old-its-still-very-interesting-and-now-gone/ Quoting the document:

      Full XTV support (i.e. linear TV, TV apps, DVR, Always on):
      – Linear TV – Bring your own service, OTT video service
      – XTV Applications – TV App Store based on HTML5 apps
      – DVR – Record in the background and serve up to any device in the household

      Of course, there’s great debates on whether the document was real or not. But it does tie in nicely with this “Cloud TV” concept.

      • Guest

        What they need to do is replace Windows Media Center with a metro app for desktop, tablet, phone and–most importantly–console for viewing and recording live TV. The next Xbox console should either include a built-in TV tuner or they should develop an accessory akin to SiliconDust’s Network-attached Tuner, the HDHomeRun.

  • damaster

    Don’t think trademark would be an issue if they end up just calling it “Xbox TV”.

    • damaster

      In fact, the leaked “Xbox 720″ document earlier this year strongly suggests “XTV”, or Xbox TV, will be coming in the next gen console. http://www.liveside.net/2012/06/16/xbox-720-document-leaks-faked-or-old-its-still-very-interesting-and-now-gone/ Quoting the document:

      Full XTV support (i.e. linear TV, TV apps, DVR, Always on):
      – Linear TV – Bring your own service, OTT video service
      – XTV Applications – TV App Store based on HTML5 apps
      – DVR – Record in the background and serve up to any device in the household

      Of course, there’s great debates on whether the document was real or not. But it does tie in nicely with this “Cloud TV” concept.

      • Guest

        What they need to do is replace Windows Media Center with a metro app for desktop, tablet, phone and–most importantly–console for viewing and recording live TV. The next Xbox console should either include a built-in TV tuner or they should develop an accessory akin to SiliconDust’s Network-attached Tuner, the HDHomeRun.

  • http://mjflynt.wordpress.com/ Jeffrey

    LOL – didn’t they own WebTV? I am sensing deja vu. LOL! “-Follow Agile methodology to deliver results at web-speed” – can they hire this guy to fix the Outlook (online) calendar? I swear Microsoft doesn’t know what web speed means. They act like it is the speed of being caught in a (spider’s) web.

    • TheRickshaw

      They are releasing a ton of significant stuff like new Azure services, new server OS, new server software SQL, Office and SharePoint apps / store, new client OSs, phone OSs, new gaming/entertainment capabilities, new cloud services, and hosted applications, and on and on, and you are going to sit there and ding them for the calendar? And you say ‘fix’, is it particularly broken?

      • http://mjflynt.wordpress.com/ Jeffrey

        The calendar is still in what, wave 4 while the rest of what used to be Hotmail is now Outlook. It’s been a long time, and I am wondering if they forgot about it. I gave up on Outlook calendars and am using the calendars over at Google. So yes, I ding them. I ding them for a lot of things. This is just one thing. Perhaps they are overstreached. I also ding them on how slow they are. There is a reason they are not the cutting edge anymore and are constantly trying to catch up with everyone else. And, by the way, fixing does not necessarily imply broken. The word has like a dozen + meanings. My meaning was to have it match the the rest of the of Outlook.com. I guess it isn’t as important as havinga notification center in Windows 8. Oh, wait – hahaha – yeah, oops.

        • TheRickshaw

          “…does not necessarily imply broken.”, but since you weren’t being specific, I asked in order to know whether you were speaking of functionality, or just of whining about the look. It’s likely they are working on real gripes and new functionality in conjuction with the visual update.
          “Entitlement” plus impatience is the pits. Without those, to me, things look good overall.

          Slow and steady wins the race, but don’t discount that hare named Microsoft Research. Also, with things decoupled, and the stores in place, and most of their big pushes complete, they are updating things at a more steady clip.

          Enough blah, blah, blah from me. But really, if you don’t like these antiques, I guess you shouldn’t concern yourself with them. Go use and discuss some cutting edge stuff already.

          • http://mjflynt.wordpress.com/ Jeffrey

            Yes, enough blah. Ding! LOL! Slow is not winning any races around here. And they have other half finished projects. Too bad. And this is no entitlement sir. Most likely you do not pay for your MS based email/calendar. I DO, and I have the right to be impatient.

          • TheRickshaw

            When you decided to plunk down your money, what did the e-mail/calendar look like? Must have seemed pretty useful. You are truly entitled to have that experience continue to work. We would all hope to see the service improve (has it not already?), and I don’t see any evidence that MS has a clear intention to *not* deliver on that expectation. It seems to be overstating things to say you have a “right” to be impatient. I wouldn’t even say you have a “reason” to be this impatient about a visual update.
            Again, pick a winner, cutting-edge, finished, run by a non-laggard company, service and go use it. Stop torturing yourself.

          • http://mjflynt.wordpress.com/ Jeffrey

            When I “plunked” down my money the whole suite of Hotmail was consistant and uniform. I’ve been a paying customer for years – like 14, I think. I have never seen it such in such a state. Now it is a mess and there are links on the calendar page that go to places no longer a part of the service. They will either “fix it” or get rid of it eventually. But you don’t think I have a “right” or “reason” to be impatient? Do you really think I care what you think? Here’s one that has no affect on me: http://gizmodo.com/5956318/winpho-8-doesnt-have-a-notification-center-because-microsoft-ran-out-of-time Fall on your sword over that. I don’t care. I don’t intend on being a Windows 8 paying or unpaying customer. So “web speed” fast they ran out of time? Wow.

  • http://mjflynt.wordpress.com/ Jeffrey

    LOL – didn’t they own WebTV? I am sensing deja vu. LOL! “-Follow Agile methodology to deliver results at web-speed” – can they hire this guy to fix the Outlook (online) calendar? I swear Microsoft doesn’t know what web speed means. They act like it is the speed of being caught in a (spider’s) web.

    • TheRickshaw

      They are releasing a ton of significant stuff like new Azure services, new server OS, new server software SQL, Office and SharePoint apps / store, new client OSs, phone OSs, new gaming/entertainment capabilities, new cloud services, and hosted applications, and on and on, and you are going to sit there and ding them for the calendar? And you say ‘fix’, is it particularly broken?

      • http://mjflynt.wordpress.com/ Jeffrey

        The calendar is still in what, wave 4 while the rest of what used to be Hotmail is now Outlook.com. It’s been a long time, and I am wondering if they forgot about it. I gave up on Outlook calendars and am using the calendars over at Google. So yes, I ding them. I ding them for a lot of things. This is just one thing. Perhaps they are overstretched. I also ding them on how slow they are. There is a reason they are not the cutting edge anymore and are constantly trying to catch up with everyone else. And, by the way, fixing does not necessarily imply broken. The word has like a dozen + meanings. My meaning was to have it match the the rest of the of Outlook.com. I guess it isn’t as important as havinga notification center in Windows 8. Oh, wait – hahaha – yeah, oops.

        • TheRickshaw

          “…does not necessarily imply broken.”, but since you weren’t being specific, I asked in order to know whether you were speaking of functionality, or just of whining about the look. It’s likely they are working on real gripes and new functionality in conjuction with the visual update.
          “Entitlement” plus impatience is the pits. Without those, to me, things look good overall.

          Slow and steady wins the race, but don’t discount that hare named Microsoft Research. Also, with things decoupled, and the stores in place, and most of their big pushes complete, they are updating things at a more steady clip.

          Enough blah, blah, blah from me. But really, if you don’t like these antiques, I guess you shouldn’t concern yourself with them. Go use and discuss some cutting edge stuff already.

        • TheRickshaw

          “…does not necessarily imply broken.”, but since you weren’t being specific, I asked in order to know whether you were speaking of functionality, or just of whining about the look. It’s likely they are working on real gripes and new functionality in conjuction with the visual update.
          “Entitlement” plus impatience is the pits. Without those, to me, things look good overall.

          Slow and steady wins the race, but don’t discount that hare named Microsoft Research. Also, with things decoupled, and the stores in place, and most of their big pushes complete, they are updating things at a more steady clip.

          Enough blah, blah, blah from me. But really, if you don’t like these antiques, I guess you shouldn’t concern yourself with them. Go use and discuss some cutting edge stuff already.

          • http://mjflynt.wordpress.com/ Jeffrey

            Yes, enough blah. Ding! LOL! Slow is not winning any races around here. And they have other half finished projects. Too bad. And this is no entitlement sir. Most likely you do not pay for your MS based email/calendar. I DO, and I have the right to be impatient.

          • TheRickshaw

            When you decided to plunk down your money, what did the e-mail/calendar look like? Must have seemed pretty useful. You are truly entitled to have that experience continue to work. We would all hope to see the service improve (has it not already?), and I don’t see any evidence that MS has a clear intention to *not* deliver on that expectation. It seems to be overstating things to say you have a “right” to be impatient. I wouldn’t even say you have a “reason” to be this impatient about a visual update.
            Again, pick a winner, cutting-edge, finished, run by a non-laggard company, service and go use it. Stop torturing yourself.

          • http://mjflynt.wordpress.com/ Jeffrey

            When I “plunked” down my money the whole suite of Hotmail was consistant and uniform. I’ve been a paying customer for years – like 14, I think. I have never seen it such in such a state. Now it is a mess and there are links on the calendar page that go to places no longer a part of the service. They will either “fix it” or get rid of it eventually. But you don’t think I have a “right” or “reason” to be impatient? Do you really think I care what you think? Here’s one that has no affect on me: http://gizmodo.com/5956318/winpho-8-doesnt-have-a-notification-center-because-microsoft-ran-out-of-time Fall on your sword over that. I don’t care. I don’t intend on being a Windows 8 paying or unpaying customer. So “web speed” fast they ran out of time? Wow.

  • http://twitter.com/dominicwatts Dominic Watts

    I just want to see the BBC iPlayer app for my Surface. That would be a great start.

    • http://twitter.com/markrendle Mark Rendle

      +10**(10**100)

  • http://twitter.com/dominicwatts Dominic Watts

    I just want to see the BBC iPlayer app for my Surface. That would be a great start.

    • markrendle

      +10**(10**100)

  • http://twitter.com/EShy EShy

    They’ll probably call it Xbox TV and not Cloud TV

  • ishaih

    They’ll probably call it Xbox TV and not Cloud TV

  • TinWooo

    Should be interesting tosee how that all develops. WOw.

    http://www.we-anon.tk

  • TinWooo

    Should be interesting tosee how that all develops. WOw.

    http://www.we-anon.tk