Windows Phone: the 7.8 “problem”

By Kip Kniskern | Posted November 25, 2012 28 comments

78 teched NZThis weekend, there’s been a flurry of activity and interest centering around Windows Phone 7.8, the promised but as yet not delivered update to previous generation (Windows Phone 7.5) phones.  Paul Thurrott started things off with a bit of a weekend rant about Microsoft’s lack of openness about what’s going on with the update, which was announced in June along with Windows Phone 8.

While it may have made Paul feel better, it also fueled a bit of hand wringing, as sites like Business Insider picked up on the FUD.

For the record, here’s what Joe Belfiore wrote in a blog post announcement back in June:

Windows Phone…7.8!
The new Start screen is so useful and emblematic of what Windows Phone is about that we want everybody to enjoy it. So we’ll be delivering it to existing phones as a software update sometime after Window Phone 8 is released. Let me repeat: If you currently own a Windows Phone 7.5 handset, Microsoft is planning to release an update with the new Windows Phone 8 Start screen. We’re calling it “Windows Phone 7.8.”
Some of you have been wondering, “Will we also get Windows Phone 8 as an update?” The answer, unfortunately, is no.

Windows Phone 8 is a generation shift in technology, which means that it will not run on existing hardware. BUT we care deeply about our existing customers and want to keep their phones fresh, so we’re providing the new Start screen in this new update.

Belfiore was pretty clear that the 7.8 update would be coming “sometime after Windows Phone 8 is released”, so we’re not sure why Thurrott was expecting it at the Windows Phone 8 launch:

I simply assumed that Microsoft would silently ship the WP 7.8 update, over the air, and to all Windows Phone 7.5 users, on or before the day that WP 8 shipped.

Nope.

We’re also not sure where Thurrott got the idea that Windows Phone 7.8 was a “mythical, never again mentioned release”.  Microsoft hasn’t been gushing over the 7.8 release, preferring instead to concentrate on selling Windows Phone 8 devices, as they rightly should, but they’ve certainly been talking about 7.8.  Microsoft talked about Windows Phone 7.8 at Tech Ed New Zealand in early September, and we’ve been hearing a steady stream of unofficial Windows Phone 7.8 news, including leaked Nokia materials detailing what’s coming in the interim update.

Windows Phone 7.8 is far from mythical, and in fact, new reports rumors have the update coming officially as soon as Wednesday.  And if you can’t wait til then, Brad Sams over at Winsyde.com details XDA’s efforts to bring 7.8 to your phone today, if you’re willing to do a bit of hacking.  Kind of hard to do with a mythical update, no?

Posted November 25th, 2012 at 8:27 pm
Category: Featured, Mobile
Tags: Windows Phone 7.8
  • james911

    Paul Thurrottooot is a derp who just want some attention. Sometimes his head is not in the right place. That’s why his books are like garbage.

  • james911

    Paul Thurrottooot is a derp who just want some attention. Sometimes his head is not in the right place. That’s why his books are like garbage.

  • http://www.facebook.com/iain.simpson.127 Iain Simpson

    MS don’t share so much with Paul these days and he is acting like a little kid when he doesn’t get what he wants.

  • http://www.facebook.com/iain.simpson.127 Iain Simpson

    MS don’t share so much with Paul these days and he is acting like a little kid when he doesn’t get what he wants.

  • this guy loves paul

    Fck you guys. Paul is looking out for us and your giving him shit for it? Windows needs somebody to shake it up to get things done.

    • Travis Pope

      I agree that we do need someone to effectively act as a bridge between MS and the enthusiasts. No one is arguing that that isn’t the case. However there’s a difference between acting as a bridge between the userbase and MS when there is a serious problem and what Paul seems to be doing lately, manufacturing nonsense.

      At no time have I heard a single Windows 8 users complain about add in the Windows 8 content ads. Not once. But to hear Paul tell it, it “cheapens the experience”. Customers are conditioning to see ads in applications that are content based like weather apps and so forth. To pretend otherwise and then make a big stink about it like there’s some tidal wave of complaints is in bad taste. Strike One.

      Admittedly Microsoft did early adopters a disservice by effectively rebooting Windows Phone’s core. But to create an article in which you accuse MS of outright lying about the availability of 7.8 and saying that they haven’t effectively communicated when in fact he hasn’t effectively been reading is out right BS. Strike Two
      Then you take both of the situations and add Paul’s trademark “i’m always right” and “these guys who disagree with me are fan boys persecuting me” attitude and what you have as a complete and utter joke. I’m no fan boy but judging by his recent take on things the only thing mythical at this point is Paul’s credibility with people who know better than to buy his baloney blindly.

    • jaffarat

      shat mat cat ?

  • this guy loves paul

    Fck you guys. Paul is looking out for us and your giving him shit for it? Windows needs somebody to shake it up to get things done.

    • http://twitter.com/harlemS Travis Pope

      I agree that we do need someone to effectively act as a bridge between MS and the enthusiasts. No one is arguing that that isn’t the case. However there’s a difference between acting as a bridge between the userbase and MS when there is a serious problem and what Paul seems to be doing lately, manufacturing nonsense.

      At no time have I heard a single Windows 8 users complain about add in the Windows 8 content ads. Not once. But to hear Paul tell it, it “cheapens the experience”. Customers are conditioning to see ads in applications that are content based like weather apps and so forth. To pretend otherwise and then make a big stink about it like there’s some tidal wave of complaints is in bad taste. Strike One.

      Admittedly Microsoft did early adopters a disservice by effectively rebooting Windows Phone’s core. But to create an article in which you accuse MS of outright lying about the availability of 7.8 and saying that they haven’t effectively communicated when in fact he hasn’t effectively been reading is out right BS. Strike Two
      Then you take both of the situations and add Paul’s trademark “i’m always right” and “these guys who disagree with me are fan boys persecuting me” attitude and what you have as a complete and utter joke. I’m no fan boy but judging by his recent take on things the only thing mythical at this point is Paul’s credibility with people who know better than to buy his baloney blindly.

    • jaffarat

      shat mat cat ?

  • rensul

    Thurrott is suddenly out of control. I’ve been following him for years but he’s become pretty much unbearable to read or listen to since all he does is whine constantly. I think he’s done with Microsoft and I think they’re done with him…

  • rensul

    Thurrott is suddenly out of control. I’ve been following him for years but he’s become pretty much unbearable to read or listen to since all he does is whine constantly. I think he’s done with Microsoft and I think they’re done with him…

  • chinch987

    Good post. Good to see actual sensible blogging about the Windows ecosystem.
    Too bad Paul fails to realize he’s more a tool used for FUD than a leader or any use whatsoever that might facilitate change for the Windows ecosystem. This latest idiotic rant simply gave haters more misinformation to spew. But it gets web hits and his annoying popover ads generating revenue.

  • chinch987

    Good post. Good to see actual sensible blogging about the Windows ecosystem.
    Too bad Paul fails to realize he’s more a tool used for FUD than a leader or any use whatsoever that might facilitate change for the Windows ecosystem. This latest idiotic rant simply gave haters more misinformation to spew. But it gets web hits and his annoying popover ads generating revenue.

  • http://twitter.com/surilamin surilamin

    I basically agree with what everyone else has been saying here, Thurrott has been out of control lately. Thanks for hitting the nail on the head Kip. Glad I’m not the only one who thought his article was crazy.

  • http://twitter.com/surilamin surilamin

    I basically agree with what everyone else has been saying here, Thurrott has been out of control lately. Thanks for hitting the nail on the head Kip. Glad I’m not the only one who thought his article was crazy.

  • http://NuAngel.net NuAngel

    One announcement in September and “a steady stream of unofficial… news” isn’t good enough for me, and shouldn’t be good enough for everyone else. I check news resources every day, and I don’t want some hack, or some third party ROM – I want to know WHEN the official update is coming, HOW I will be getting it, IF my phone will even get one (Sprint doesn’t seem to be too keen on Windows Phone devices – am I going to be SOL?)… I have the same questions Thurrott does, he just has a bigger bullhorn to ask from.
    Rumors, rumors, rumors… no substitute for news. I get Paul’s furstration on this one.

  • http://NuAngel.net NuAngel

    One announcement in September and “a steady stream of unofficial… news” isn’t good enough for me, and shouldn’t be good enough for everyone else. I check news resources every day, and I don’t want some hack, or some third party ROM – I want to know WHEN the official update is coming, HOW I will be getting it, IF my phone will even get one (Sprint doesn’t seem to be too keen on Windows Phone devices – am I going to be SOL?)… I have the same questions Thurrott does, he just has a bigger bullhorn to ask from.
    Rumors, rumors, rumors… no substitute for news. I get Paul’s furstration on this one.

  • counterblow

    Paul got caught with his pants down on the OTA rumor he started that has since been debunked at every turn. That is why he is mad, plus he is still riding on the hate train of the Sinofsky departure and wants to keep pushing those daggers deeper.

  • http://twitter.com/counterblow the person

    Paul got caught with his pants down on the OTA rumor he started that has since been debunked at every turn. That is why he is mad, plus he is still riding on the hate train of the Sinofsky departure and wants to keep pushing those daggers deeper.

  • JSYOUNG571

    I am sick of Microsoft and their lies about Windows Phone 7.5. Just give it to us straight dang it. You have screwed over another platform of customers. Stop waving 7.8 in our face like a dog treat and then pulling it back when we think we are close to getting it. Next time we just might bite your damn hand off. As far as I am concern, there will be no more Windows phone purchases from me. Call me a pissed off consumer.

  • JSYOUNG571

    I am sick of Microsoft and their lies about Windows Phone 7.5. Just give it to us straight dang it. You have screwed over another platform of customers. Stop waving 7.8 in our face like a dog treat and then pulling it back when we think we are close to getting it. Next time we just might bite your damn hand off. As far as I am concern, there will be no more Windows phone purchases from me. Call me a pissed off consumer.

  • Jerad

    Uhm, a “a steady stream of unofficial Windows Phone 7.8 news” is not Microsoft “talking about 7.8″ as you stated.

  • http://twitter.com/jjMustang Jerad

    Uhm, a “a steady stream of unofficial Windows Phone 7.8 news” is not Microsoft “talking about 7.8″ as you stated.

  • zhenlxyx

    anyway, microsoft should keep bringing confidence to its customers, especially the early adopters (who are usually purely attracted by the idea of windows phone instead of its success). microsoft has continued to be understood and misunderstood, at least it is a lot better than if it is out of anyone’s interest to be talked about as a topic at all…so i don’t think this would really be a big issue…and personally, i appreciate the practical articles paul has written to let me use microsoft products better. btw, i’m also a big fan of the chinese version of liveside, livesino.

  • zhenlxyx

    anyway, microsoft should keep bringing confidence to its customers, especially the early adopters (who are usually purely attracted by the idea of windows phone instead of its success). microsoft has continued to be understood and misunderstood, at least it is a lot better than if it is out of anyone’s interest to be talked about as a topic at all…so i don’t think this would really be a big issue…and personally, i appreciate the practical articles paul has written to let me use microsoft products better. btw, i’m also a big fan of the chinese version of liveside, livesino.

  • this guy loves paul

    Well there goes the announcement. 7.8 released in mythical ‘Early’ Next year to SOME windows phones. Hope you guys still want to have GBS with windows

  • this guy loves paul

    Well there goes the announcement. 7.8 released in mythical ‘Early’ Next year to SOME windows phones. Hope you guys still want to have GBS with windows