Outlook.com out of Preview; fires up new marketing campaign

By Kip Kniskern | Posted February 18, 2013 24 comments

outlookcomIn a post on the Outlook.com blog tonight, Microsoft announced that Outlook.com, which launched last July, has shed its Preview classification and is ready to face the world, complete with a new marketing campaign and a new tagline “email that gets you going”.  After launching as the successor to Hotmail back on July 31st of last year, Outlook.com is either, as Microsoft says “the world’s fastest growing email service going from 0 to 60 million in just 6 months”, or a service that in 6 months that has only managed to attract less than 20% of its (360 million as of July 2011) Hotmail user base to make the switch, depending on how you look at it.

In any event, after shedding the Preview tag, Outlook.com is ready to start the next phase of its existence, beginning with, according to a Microsoft spokesperson, a “broad, automatic upgrade process of millions of Hotmail customers to the Outlook.com experience”, and launching a large marketing effort “to inform consumers that Outlook.com is excited to provide the best modern email experience to billions of users”.  Where, of course, those “billions of users” are going to come from is a bit of a mystery at this point, given that Microsoft apparently hasn’t been overly successful in convincing many of its current user base to make the switch, but whatever.

In the meantime, Microsoft has posted a couple of new 30 second spots on YouTube, the first in what will apparently be an onslaught of marketing aimed at getting those billions of users to give Outlook.com a try.  Both spots use some of the same visuals, recut to show off some of the capabilities, and hopefully the cool factor of Outlook.com:

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and

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We’ve yet to see details on how the automatic upgrade process will take place, and there’s no indication that Microsoft will ever move completely away from current Hotmail or MSN user addresses, but do expect to be upgraded to Outlook.com sooner rather than later.

And no, there’s no word yet on Calendar or Skype.

Posted February 18th, 2013 at 9:10 pm
Category: News
Tags: Outlook.com
  • James

    Love these ads :) Why no Calendar yet???? :( I was hoping it’d get launched along with the official launch.

    • Christopher Evans

      Just about to post the same thing with the addition that why isn’t their mail app on W8 as good as the website? Do they want people to go to the website instead? More of a Chrome OS type feel?

  • James

    Love these ads :) Why no Calendar yet???? :( I was hoping it’d get launched along with the official launch.

    • http://www.facebook.com/people/Christopher-Evans/100000309139775 Christopher Evans

      Just about to post the same thing with the addition that why isn’t their mail app on W8 as good as the website? Do they want people to go to the website instead? More of a Chrome OS type feel?

  • efjay

    Its unbelievable they are hyping this when the calendar is still unfinished. Is it really beyond their capabilities? Seeing as Windows 8 is basically unfinished as well maybe its not all that surprising

  • http://twitter.com/efjay01 Ef Jay

    Its unbelievable they are hyping this when the calendar is still unfinished. Is it really beyond their capabilities? Seeing as Windows 8 is basically unfinished as well maybe its not all that surprising

  • MsRose

    Will add my concerns about the lack of a Calendar update. Honestly, is it THAT hard to do? This is pathetic.

    I still can’t bring myself to switch over from Gmail, there are just a few must-have features missing so far.

    • http://www.LiveSide.net Kip Kniskern – LiveSide.net

      fwiw David Law, who posted the Outlook blog post, commented “calendar is still coming, stay tuned” Apparently we haven’t waited long enough.

  • MsRose

    Will add my concerns about the lack of a Calendar update. Honestly, is it THAT hard to do? This is pathetic.

    I still can’t bring myself to switch over from Gmail, there are just a few must-have features missing so far.

    • http://www.LiveSide.net Kip Kniskern – LiveSide.net

      fwiw David Law, who posted the Outlook blog post, commented “calendar is still coming, stay tuned” Apparently we haven’t waited long enough.

  • http://twitter.com/w3xf0rd Michael Broaders

    with more people have the accounts locked out due to buggy software, I wish I hadn’t upgraded to outlook, after 3 months, I still haven’t got my old emails as an alias :(

    • pfizerdiamonds

      I’ve upgraded four accounts and have had no problem with the service in general. I like it better than Gmail, Yahoo mail, and my client via my ISP. The killer feature will be calender and skype integration. I’d also like to see more third party development for skydrive. I have 25GB to use on some cool new features.

      • http://www.techmansworld.com/ Michael Hazell

        I’d like to see more open source developer create desktop apps that can post and download from SkyDrive using the API. I want a desktop app to come to Ubuntu, as that’s the OS I mainly use.

  • http://twitter.com/w3xf0rd Michael Broaders

    with more people have the accounts locked out due to buggy software, I wish I hadn’t upgraded to outlook, after 3 months, I still haven’t got my old emails as an alias :(

    • pfizerdiamonds

      I’ve upgraded four accounts and have had no problem with the service in general. I like it better than Gmail, Yahoo mail, and my client via my ISP. The killer feature will be calender and skype integration. I’d also like to see more third party development for skydrive. I have 25GB to use on some cool new features.

      • http://www.techmansworld.com/ Michael Hazell

        I’d like to see more open source developer create desktop apps that can post and download from SkyDrive using the API. I want a desktop app to come to Ubuntu, as that’s the OS I mainly use.

  • eternaloptimist1971

    The people behind the new Outlook.com have still done absolutely nothing with the online Calendar interface yet. WTF

  • http://www.facebook.com/PositiveNRG Christopher King

    The people behind the new Outlook.com have still done absolutely nothing with the online Calendar interface yet. WTF

  • nuprotocol

    I guess I’ll add my two cents and also want the CALENDAR update…!

  • nuprotocol

    I guess I’ll add my two cents and also want the CALENDAR update…!

  • Barry Cho

    I’d bet if Calendar is “coming soon”, it’s going to have very limited features. Then they’ll “finish” it with a second release right before the end of the year.

  • Barry Cho

    I’d bet if Calendar is “coming soon”, it’s going to have very limited features. Then they’ll “finish” it with a second release right before the end of the year.

  • JSYOUNG571

    NO MICROSOFT! As usual, you all are wrong again. You are suppose to finsh the product first and then release it to the public.

  • JSYOUNG571

    NO MICROSOFT! As usual, you are wrong again. You are suppose to finsh the product first and then release it to the public.