New Bing, Skype and Yammer logo design concepts revealed

By LiveSide | In News | Posted April 27, 2013 10 comments

New-Microsoft-LogoWith the rebrand of the Microsoft logo last year, we also saw the rebrand of several other iconic Microsoft brands, including Windows and Office, which brings them all under one cohesive brand. However, according to a Design Day presentation at Oslo, Norway recently by Albert Shum, Windows Phone Design Studio General Manager, and Todd Simmons, Creative Director at Wolff Olins, the rebranding effort for Microsoft does not stop here.

During the 45-minutes presentation, Shum and Simmons talked about the alignment of design, marketing, product and brand at Microsoft. The pair also demonstrated some of the early design concepts for Windows, Office, and Bing, the former two made it into reality whilst the third – the rebrand concept for Bing – was revealed for the first time to the public.

Bing new logo

The Bing logo concept, which has yet to be adopted, resembles that of a flying boomerang. Other design concepts were shown off during the presentation too, and according to Simmons, “other brands are coming along too – Bing, Skype, Yammer, Xbox…everything is under development as well.” Below are some of the other logo design concepts revealed in the presentation, although we’re not quite sure which products they relate to yet:

Other Microsoft logos

You can check out the full 45 minute presentation below:

Posted April 27th, 2013 at 10:52 pm
Category: News
Tags: Corporate Strategy, Microsoft
  • Simen Mangseth

    Don’t like.. leave those logos as they are!

  • Simen Mangseth

    Don’t like.. leave those logos as they are!

  • newyorkcitymale

    I like the Bing boomerang logo, but I’m not crazy about the “marigold” color.

  • newyorkcitymale

    I like the Bing boomerang logo, but I’m not crazy about the “marigold” color.

  • Mario Albertico

    Wow, we are definitely getting carried away with “simplicity” now. Looks like they’re just picking shapes and calling it a day. Bing? Sure, here’s a right triangle and an obtuse one, bam! Xbox? Here’s a square and…wait for it…and two straight overlapping lines. I don’t know guys…I think we’re going to look back in a few years time and possibly regret how far we let ourselves go with these *sigh*

  • Mario Albertico

    Wow, we are definitely getting carried away with “simplicity” now. Looks like they’re just picking shapes and calling it a day. Bing? Sure, here’s a right triangle and an obtuse one, bam! Xbox? Here’s a square and…wait for it…and two straight overlapping lines. I don’t know guys…I think we’re going to look back in a few years time and possibly regret how far we let ourselves go with these *sigh*

  • Harley22x

    Love the bing logo! :)

  • Harley22x

    Love the bing logo! :)

  • http://twitter.com/ohfuckinreally awhellno

    I like how the designers create all these silly diagrams showing the design of such abstract logos, as if they mean something,

  • awhellno

    I like how the designers create all these silly diagrams showing the design of such abstract logos, as if they mean something,