SkyDrive is about to get a name change: could it be NewDrive?

By Kip Kniskern | Posted November 22, 2013 68 comments

This September, rather than face an uphill court battle with Britain’s BSkyB, Microsoft relented and agreed to change the name of its up and coming cloud storage services known as SkyDrive. If you’ve been following LiveSide over the past 7 years, you know that the first rumors of a (or a number of different) cloud storage service from Microsoft surfaced way back in 2006, when we first mentioned the name SkyDrive. To follow up on the history lesson, Microsoft unveiled a beta of the service in early 2007, and in August of that year it was officially renamed from “Windows Live Folders” to “SkyDrive”.

Fast forward to today, where some appearances of what might be a placeholder name are popping up. Paul Thurrott has noticed some occurrences of “NewDrive”, and indeed, www.newdrive.com resolves to SkyDrive.live.com, the home of SkyDrive.

 

We think “placeholder” is an important disclaimer, however, as if you remember back to the renaming from Hotmail to Outlook.com, we showed you internal-facing screenshots showing the placeholder “NewMail”.

Microsoft agreed to change the offending name in a “reasonable” period of time, and we’re certainly getting closer that deadline, so we are expecting a new name soon.  As to what the name might really be, we’re still betting on what has to be the favorite down the stretch, “Microsoft Drive”. We would also put “NewDrive” far back in the pack, but you never know.

What do you think SkyDrive will be called (and when), and will it keep the cloud icon, or go with a new brand entirely?

Posted November 22nd, 2013 at 12:39 pm
Category: Featured, News
Tags: SkyDrive, rebrand
  • yves707

    Lets hope it won’t neither be new drive nor Microsoft…

    this is a big chance to get their branding right. this has to be the start for it. the name has to be catchy and has to fit into their (currently barely excisting) overall branding strategy

  • Ray Wall

    “Microsoft Drive” is probable. But I think “XDrive” is cool (Ed Bott recently made a compelling case for that). I bet they keep the cloud logo so the service will retain something familiar, but I wish they would change it because it always seemed rather generic and reminiscent of a weather app.

    • Paloma_Pastiche

      xdrive is already taken by bmw and aol.

  • efjay

    Would like Cloud Drive but I presume using the word “Cloud” will get them sued at some point by some weather man….

  • yves707

    Lets hope it won’t neither be new drive nor Microsoft…

    this is a big chance to get their branding right. this has to be the start for it. the name has to be catchy and has to fit into their (currently barely excisting) overall branding strategy

  • Ray Wall

    “Microsoft Drive” is probable. But I think “XDrive” is cool (Ed Bott recently made a compelling case for that). I bet they keep the cloud logo so the service will retain something familiar, but I wish they would change it because it always seemed rather generic and reminiscent of a weather app.

    • Paloma_Pastiche

      xdrive is already taken by bmw and aol.

  • efjay

    Would like Cloud Drive but I presume using the word “Cloud” will get them sued at some point by some weather man….

  • Emiliano Magliocca

    one drive
    xbox drive
    bing drive

  • Emiliano Magliocca

    one drive
    xbox drive
    bing drive

  • YeOldePharte

    LiveDrive?

  • YeOldePharte

    LiveDrive?

  • Paloma_Pastiche

    CloudSpace?

    • eternaloptimist1971

      I REALLY like that one, which means it’s only natural that Microsoft will never use it.

      • Emi the Strange

        yeah because you liking that one means EVRYONE else will ike it… cloudspace sounds stupid. so I would be happy if MS doesnt use it.

        • eternaloptimist1971

          Wow, troll much? I expressed my opinion and then added some bitter irony to it. Maybe you should take up grammar along with some typing lessons? Might do you some good.
          Better yet, send me your email and address and I’ll mail you a cauldron so you can sit around cackling evilly as you stir it.

  • Paloma_Pastiche

    CloudSpace?

    • eternaloptimist1971

      I REALLY like that one, which means it’s only natural that Microsoft will never use it.

      • Emi the Strange

        yeah because you liking that one means EVRYONE else will ike it… cloudspace sounds stupid. so I would be happy if MS doesnt use it.

        • eternaloptimist1971

          Wow, troll much? I expressed my opinion and then added some bitter irony to it. Maybe you should take up grammar along with some typing lessons? Might do you some good.
          Better yet, send me your email and address and I’ll mail you a cauldron so you can sit around cackling evilly as you stir it.

  • Davud

    Bing Drive sounds just fine. New Drive is something not worth commenting.

  • Davud

    Bing Drive sounds just fine. New Drive is something not worth commenting.

  • Swanny246

    http://www.newdrive.com seems to no longer redirect to Skydrive, so I’d say it was just a placeholder name like Newmail was with the rebranded Hotmail.

    I can’t help but think Microsoft should have really picked up the pace with rebranding Skydrive. The launch of Windows 8.1 and the Xbox One would have been the perfect time to do it.

  • Swanny246

    http://www.newdrive.com seems to no longer redirect to Skydrive, so I’d say it was just a placeholder name like Newmail was with the rebranded Hotmail.

    I can’t help but think Microsoft should have really picked up the pace with rebranding Skydrive. The launch of Windows 8.1 and the Xbox One would have been the perfect time to do it.

  • Vito

    My bets :)

    MyDrive
    ClouDrive
    XboxDrive
    YourDrive
    SpaceDrive :D

  • Vito

    My bets :)

    MyDrive
    ClouDrive
    XboxDrive
    YourDrive
    SpaceDrive :D

  • http://www.robertwigley.com/ Robert Wigley

    Personally, I like MiDrive.

  • http://www.robertwigley.com/ Robert Wigley

    Personally, I like MiDrive.

  • James

    Paul is an idiot thinking that “NewDrive” is the new name. Hasn’t he learned anything with how they use placeholders until the official name comes out?
    I personally like “OneDrive”

    One Microsoft.
    OneNote.
    Xbox One.
    OneDrive.
    One drive to rule them all :D

  • James

    Paul is an idiot thinking that “NewDrive” is the new name. Hasn’t he learned anything with how they use placeholders until the official name comes out?
    I personally like “OneDrive”

    One Microsoft.
    OneNote.
    Xbox One.
    OneDrive.
    One drive to rule them all :D

  • Andy D

    I’m voting for either Windows Live Drive or Platypus.
    Probably will be something like “Windows Drive” or something similarly lame.

  • Andy D

    I’m voting for either Windows Live Drive or Platypus.
    Probably will be something like “Windows Drive” or something similarly lame.

  • Paco

    C Drive

  • Paco

    C Drive

  • Gurdeep Singh

    WindowsDrive

  • TheGeeClub

    WindowsDrive

  • Simen Mangseth

    Oh, I hate that it has to change. So dumb.

  • Simen Mangseth

    Oh, I hate that it has to change. So dumb.

  • https://twitter.com/adnanirshad88 Adnan Irshad

    Or skybox

  • Adnan Irshad

    Or skybox

  • http://rubbercat.net/ rubber cat

    YayCloud

  • http://rubbercat.net/ rubber cat

    YayCloud

  • Microsoftjunkie

    xDrive, xCloud, Sk”i”drive

  • Microsoftjunkie

    xDrive, xCloud, Sk”i”drive

  • Guest

    OneDrive would sound good or MyDrive
    TheCloud
    BigDrive
    GigaDrive
    MiDrive
    CloudSafe
    ExtraDrive
    PlusDrive
    MyStore
    AzureStore
    NetDrive
    LiveDrive
    NextDrive/NexDrive

    I know some have already been mentioned

  • Paul

    OneDrive would sound good or MyDrive
    TheCloud
    BigDrive
    GigaDrive
    MiDrive
    CloudSafe
    ExtraDrive
    PlusDrive
    MyStore
    AzureStore
    NetDrive
    LiveDrive
    NextDrive/NexDrive

    I know some have already been mentioned

  • Emi the Strange

    RyseDrive because ryse is an amazing game!

    or HaloDrive for all the people who like that thing.. Bing drive sounds nice, but its weird skydrive is on Xbox one and all, with voice command and they didnt rename it before.

  • Emi the Strange

    RyseDrive because ryse is an amazing game!

    or HaloDrive for all the people who like that thing.. Bing drive sounds nice, but its weird skydrive is on Xbox one and all, with voice command and they didnt rename it before.

  • noturtles

    BSkyBDrive

    • James Curran

      My suggestion was to re-purpose one of Microsoft’s under-used trademark (and annoy the parent of BSkyB) and call it FoxProDrive

      (realistically, I like the “OneDrive” suggestion, although onedrive.com” is a ad parking site now.)

  • noturtles

    BSkyBDrive

    • James Curran

      My suggestion was to re-purpose one of Microsoft’s under-used trademark (and annoy the parent of BSkyB) and call it FoxProDrive

      (realistically, I like the “OneDrive” suggestion, although onedrive.com” is a ad parking site now.)

  • MobileServer

    OutlookDrive
    LiveDrive
    MyDrive
    FetchDrive
    HyperDrive
    WebDrive
    SimpleDrive
    BeyondDrive

  • MobileServer

    OutlookDrive
    LiveDrive
    MyDrive
    FetchDrive
    HyperDrive
    WebDrive
    SimpleDrive
    BeyondDrive

  • MobileServer

    SurfaceDrive

  • MobileServer

    SurfaceDrive

  • Asgard

    CloudDrive would be better…

  • Asgard

    CloudDrive would be better…

  • gdiaz

    Skypedrive

  • gdiaz

    Skypedrive

  • http://www.guillaumeb.com/ GuillaumeB

    what’s the deadline for the name change ?

  • http://www.guillaumeb.com/ GuillaumeB

    what’s the deadline for the name change ?

  • Liberal Republic

    Is this limited to UK or expanded to entire world? No one gives a damn about SkyTV outside UK. MS should not have given up. They should have appealed the case and they would have won. MS lost its mojo after the antitrust case.

  • Liberal Republic

    Is this limited to UK or expanded to entire world? No one gives a damn about SkyTV outside UK. MS should not have given up. They should have appealed the case and they would have won. MS lost its mojo after the antitrust case.

  • http://www.techmansworld.com/ Michael Hazell

    Do not like that Microsoft is going to change the name of SkyDrive. I wish they would fight Sky in court, but they backed out.

  • http://www.techmansworld.com/ Michael Hazell

    Do not like that Microsoft is going to change the name of SkyDrive. I wish they would fight Sky in court, but they backed out.