Lots of Microsoft / Nokia / mobile numbers floating around: what do they mean?

By Kip Kniskern | In Mobile, News | Posted January 7, 2014 6 comments

Yesterday, Microsoft released some numbers showing that Windows Phone achieved record sales this holiday season, topping sales of iPhones in 24 markets, and was #2 in sales in 14 markets. Here’s the statement, provided to journalists at CES by Microsoft, with the numbers coming from market research company IDC (via Neowin):

We’ve seen record sales of Windows Phone this holiday worldwide, nearly doubling phone sales during Christmas week (YOY). In the third quarter this year, according to IDC, Windows Phone reinforced its position as a top three smartphone operating system and was the fastest-growing platform among the leading operating systems with 156% year-over-year gain. Windows Phone is the #2 smartphone operating system in 14 markets, and shipped more units than iPhone in 24 markets in Q3. Our portfolio continues to expand: from award-winning flagship devices like the Nokia Lumia 928/1020/1520, to affordable new innovations like the Lumia 520/625/1320 and Huawei W1/W2.

Another phone sales numbers report (via ComputerWorld), this one from Kantar (pdf), while showing that (as has been reported previously) Windows Phone has reached over 10% market share in Europe, it is still stagnant in the two biggest markets in the world:

Windows Phone’s gains across Europe have steadied over the past few months, holding at 10.0% in the latest figures. Europe remains a high point for Nokia and Windows, but progress in the world’s two largest smartphone markets remains stubbornly slow with share stuck at 4.7% in the US and 2.7% in China.

While the numbers provided by Microsoft are indeed better than no increase at all, when compared to Android sales, the sales of Windows Phones are still a drop in the bucket. Another report, this one from Gartner (via Microsoft-news.com) shows that even combined phone/desktop/laptop/tablet sales have Android in a huge lead, which according to Gartner should continue into 2015:

Microsoft has done well to capture 10% of Europe’s market share, but it’s a market where Nokia had traditionally done well. Will the brand change upcoming, when Microsoft will no longer be able to use the Nokia name for new phones, make a difference there?

Another market potential for Microsoft is in India, where Nokia has also traditionally done well, and two new devices were announced for sale yesterday. The Nokia Lumia 525 will go on sale in India for Rs 10999, or about $167 US, and the Nokia 1320, at Rs 23999, or about $384 US. These are great prices, and could continue to solidify market share there, where Windows Phone currently has about 5% market share and is growing.

So, while it’s certainly not the worst news for Microsoft and Windows Phone, there’s still a big fight ahead and a long way to go before Windows Phone makes much of an impact on much of the world.

Posted January 7th, 2014 at 10:13 am
Category: Mobile, News
Tags: Market Share

From the Gallery


Nokia Lumia 525

CPU: 1.0 GHz
Storage: 8 GB
Rumored: Sep 27, 2013
Released: Dec 31, 2014

Nokia Lumia 1320

CPU: 1.7 GHz
Storage: 8 GB
Rumored: Oct 13, 2013
Released: Jan 1, 2014
  • cybersaurusrex

    It’s the US carriers and the way phones are subsidized in the US that are holding Windows Phones back, I believe. If/when phone companies stop subsidizing iPhones, we might finally see some significant traction for WP. Hopefully, now that T-Mobile is proving that Windows Phones can grab market share, the other companies will push WP more.

  • tkjazzer

    Why can’t microsoft keep the Nokia line going including the Nokia name? Didn’t they buy the whole mobile division?

  • ron

    Owning the 1520 and it is absolutely the best phone I ever used, its BOLD, BIG and beautiful but beside those 3 important things it is also very fluid and smooth, pictures, videos and recording sound is AWESOME and it is attacking eyes all around me. The subways are fun, elevators are interesting and when I pull out my phone on the Streets of NYC people can’t help themselves and just have to look :-)….

    It is just a matter of time and Microsoft was smart to buy Nokia’s D&S, they may not be allowed to use the Nokia name but Nokia’s quality and craftsmanship is guaranteed with all devices coming out of the “pipe line” in the coming two years. MS and Nokia will be partners until 2016 when Nokia is allowed to produce their own phones again. I am sure after Nokia settled all their patent issues the in next two years MS and Nokia will partner up even more. WP has been born again thru Nokia and we just are on the beginning
    Mark my words. MS and Nokia have a roadmap far beyond what we believe is true…..
    Both companies are awesome companies fighting for a spot in the market place they lost to Apple, Samsung, google/android and they are lined up to do the right thing. WIN!!!!
    That’s my two cents

  • chinch987

    Windows Phone is a long play (think tortoise vs hare) that can sustain slow, steady growth due to the financial strength of Microsoft (billions in profit each month).

    In the USA people (buying smartphones on contract) are pretty much now forced into family plans w/ data contracts and thus smartphones cost the same as dumb phones. Until the carriers break the phone subsidy (transfer cost to buyer) it’s pretty obvious Windows Phone has little room to grow unless they have some really, really great offerings like the 1520 on all carriers, the 5″ “icon/929, etc. Verizon doesn’t have that, only AT&T does.

    Obvious WP growth would be from a Verizon 525 ($99 model off contract) but obviously Verizon wants you ON CONTRACT (good business). See the catch-22.

    The timing of Apple contracts with carriers makes it so that the average consumer (or Verizon “droid dope” ready renew presently with a lame old android 2.1 phone) will just take a free 2-year old “iPhone” even if the screen is 3.5″ and not very readable to an older person (apple’s most devout audience with reading glasses hah an oxymoron but the person in CHARGE OF SPENDING typically).

    Microsoft has misplayed things in the USA quite badly (windows 8/RT, WP7, developer APIs inadequate for app parity from iOS/Android) but this is being remedied while they are also still held hostage by the carriers. Sprint/Verizon notably each with issues of their own and both with huge and recent iCommittments that are costing the company dearly.