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Windows Live advertising starts in the UK - Search marketing sucks?

Today saw the first major Windows Live advertising here in the UK, with a 4 page front-cover for the "Metro", a free London paper aimed at commuters. Much like the previous ads in American newspapers, they focused on Windows Live Search, including both Image Search and VirtualEarth.

Pictures (Click to enlarge)

Ironically this comes a day after the latest report showing a decline in MSN/Windows Live's share of the US search marketBrandon LeBlanc had a few choice words to say about the stats:

"It seems like the marketing folks under Windows Live have relied on community members to explain Windows Live for them. Well, I think its time for them to step up. No more of this “waiting for more services to leave beta” bullsh*t. You’ve got plenty of services out of beta - its time to explain Windows Live now if you don’t want to see any more percentage drops in your services."

Unsurprisingly, nobody from Windows Live marketing has commented on Brandon's thoughts or our original post. If anybody wants to start the ball rolling I'm sure you'll find more than a few people willing to engage with. 

Thanks to Mike P and BV2312 for the pictures, and to all our users who sent us this tip (tips@liveside.net).

Comments

 

BV2312 said:

November 22, 2006 9:16 PM
 

Khristopher said:

well Brandon is definitely right when he says that it was being left up to Live users to explain things as Live wasn't doing it themselves.

November 22, 2006 10:10 PM
 

bf1977 said:

If the Microsoft does not divulge heeheh We fans of the Windows Live, always speak that it is good and that is optimum!

November 22, 2006 10:53 PM
 

gregas said:

TV ads now up on Soapbox too: http://soapbox.msn.com/video.aspx?vid=43504c67-df62-431e-8234-e83d222c7363

Just search for Codex for the others.

November 23, 2006 3:47 PM

About Chris

Chris has a regular day job, therefore needs to insert the standard blogger disclaimer:

Please note that the views expressed here at LiveSide.net reflect the views of the authors alone, and do not necessarily reflect the views of any of their associated employers, companies or organizations.
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