At the end of last week there was some chatter from the FT about Al Gore announcing on Saturday a series of concerts to promote climate change. While even the likes of the FT sometimes get their dates wrong, an announcement from Microsoft VP Joanne Bradford, former Vice President Al Gore and Kevin Wall, CEO of Control Room is expected towards the end of this week.
With seven concerts taking place on 7/7/2007, Live Earth looks set to rival Live8, an event that saw AOL gain much praise for broadcasting all the concerts in their entirity. This time around MSN will be the online destination, and global warming the topic under the spotlight.
Control Room and MSN currently have a collaboration agreement to distribute and promote live music events, which already include John Legend, Rod Stewart and Snoop Dog.
Update:
Live Earth - Save Our Selves concert series announced
Get ready for "Save Our Selves" global concert series