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Changes Afoot For UK Live Maps Users – A Heads Up

James Senior, a Microsoft UK blogger, has put up on his blog about an impending change to Live Maps in the UK. Don’t worry, we’re not going to see the farce that happened last time! The changes that will be coming are as follows:

So at least now if you go to maps.live.com you’ll actually be going to the site you wanted to go to in the first place. James also posts the official statement for this move:

We recently announced the integration of Multimap into Live Search in the UK and will start to route users directly to the Multimap service from MSN UK and Live.com from 9th May.

This release is part of our longer term consumer strategy to have one mapping and local search site in the UK, integrating the best of both Multimap and Virtual Earth (Live Search Maps) technologies. The management and development teams of Microsoft and Multimap are working collaboratively, with a common vision bringing localised products to market faster.  Given that Multimap resonates successfully with UK consumers serving over 45% of the UK mapping audience, building on this brand is the right strategic direction.

We recognise, however, that we must continue to offer users a choice of services while we complete the integration of all Virtual Earth features into the Multimap site.  We are therefore maintaining the Live Search Maps UK site and users can still access this at http://maps.live.com to use favourite features such as Windows Live Collections and 3D maps. Powerful VE Aerial and Bird’s Eye imagery has been integrated into the Multimap site to give consumers the broadest array of map styles on the market today.

Additionally, we are going to provide prominent signposting to Live Search Maps UK from the Multimap site for those who are redirected there. All Live Search and MSN UK mapping traffic through ‘Maps’ links will be redirected to www.multimap.com but any shared Collections links will not.

Developers and businesses that have invested in the Virtual Earth technology are unaffected by the redirection of our Live Search Maps and MSN mapping traffic to Multimap. We will continue to support both technology platforms and expect to offer an expanded set of opportunities and features over time.

We thank our users for the feedback and passion they have shared so far as we continue to evolve our local and mapping sites in the UK. We encourage you to try out these sites for yourselves.

So when is this all taking place? James states that this will be switching over on 9th May.

SL

Comments

 

BV2312 said:

45% --- is this from people using the site or is because companies use their site to map the stores or locations.

Personally Live Maps is a better platform it's faster and less adverts.  Multimap does have some good featues but it's slow and has A Lot of adverts!

Instead of gettin users to a single location.  VE team are making a 'branding blunder'.

Why are they trying to mess up, the should try to get some of those 45% to go to Live Maps!!!!

All featues of MultiMap should be integrated in Live Maps and not made to become separte.

May 7, 2008 6:29 PM
 

BV2312 said:

What are they goin to do next, buy ASK.co.uk and say they will be Live Search Uk now because more people use ASK.co.uk than people use Live Search?

sorry :>

May 7, 2008 6:33 PM
 

foaf said:

Although I'm dead against it, I understand the move from a business perspective. If said 45% went to multimap.com and actually found maps.live.com then there may be a high chance they would immediately switch to google maps.

Multimap users, I suspect, are not very web savy they are the "average Jo's", mainstream users. Live Maps has a following, but the average user is a heavy internet user that is aware of all the technology Live Maps utilises.

Microsoft bought MultiMap to penetrate the average Jo market, and while it's a branding farse, it is understandable to slowly introduce Live Maps to the MultiMap user base.

Using Live.com as the gateway is a soar point for me. While it will skim the average Jo market that visits Live.com for search, it limits the heavy user market from using Live.com as a gateway to my prefered mapping service, Live Maps.

But, let's face it, heavy net users already know typing "maps.live.com" into the browser is the quickest way to get there.

So overall this is a good decision strategic for Microsoft. Why they took this long to make that decision is bad middle management within the company.

May 7, 2008 6:50 PM
 

Chris said:

foaf, totally agree. MS bought Multimaps for both technology and users. Redirecting to maps.live.com straightaway would cause some loss of traffic as you mention.

May 7, 2008 8:28 PM
 

Mephiles said:

I don't really like multimap...

May 7, 2008 8:28 PM
 

quikboy said:

I still think having Multimap as a side option, undermines what Live Maps is all about, and weakens the Live branding.

@foaf : It makes sense for awhile, but I honestly don't think Live Maps is hard to use. There's an interactive 2D map usually when you open it up, there's a search box, and you can pretty much figure it all out from there. If you can't, I feel kinda sorry for you.

May 8, 2008 1:22 AM
 

Jamie said:

its good that this time the informing us in advance

but i wonder for Spain (es-es) Australia (en-au) and New Zealand (en-nz) that also had a unsolicited visit to multimap.com in there markets when English UK (en-gb) were changed to multimap (with who knows what else)

hopefully they still have access to there live maps come the 9th such as below

E.g. New Zealand:

   * If you visit the URL http://maps.live.com you will get to Live Maps NZ.

   * If you go to maps via http://www.live.com then you will get to Multimap NZ.

   * If you go to maps via http://www.msn.co.uk then you will get to Multimap NZ.

One Nice feature of Multimap is POI and Map types (if only if Live Maps nabbed them ;)

May 8, 2008 3:26 AM
 

Jamie said:

BV2312 - the chances are it could be a full ownership of Facebook thats next on MS 'too acquire' list after no to 42 billion $ deal of Yahoo (so they go elsewhere and acquire web 2,0 companies such as Facebook).

www.allfacebook.com/.../microsoft-trying-to-acquire-facebook

kara.allthingsd.com/.../microsofts-project-granola-facebook-tastier-than-yahoo

The Offers

Yahoo offer: Microhoo and US$42Billion [not going to happen]

Facebook offer (in Billions but will not be as high as Yahoo) [rumored]

however Facebook is growing and Yahoo well going  backwards

May 8, 2008 3:42 AM

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