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• The End of Live Search? Codename Rome - A new brand for a new generation of search

  The Microsoft-Yahoo! deal, when and if it is finalized, will bring on many changes to branding across offerings from both companies. Some have speculated on the end of Windows Live, replacing it with the Yahoo! brand, but I don't think so. Microsoft's... Posted Feb 04 2008, 09:25 AM by Kip Kniskern with | with 16 comment(s) Filed under: Corporate Strategy, Opinion, Live Search, Featured

• MSFT-YHOO: Striking while the iron is hot

  Today's announcement by Microsoft that it is offering $31/share to purchase Yahoo! outright sees Microsoft doing the right thing at the right time. Why? For a number of reasons, not the least of which being that Microsoft has been planning this for... Posted Feb 01 2008, 07:02 PM by Kip Kniskern with | with 14 comment(s) Filed under: Corporate Strategy, Opinion, Featured, Yahoo, MSFT-YHOO