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• Mr. Softie goes online - will "strong arm" business tactics work with Web 2.0?

  Fortune Magazine's blog post " The hard side of Mr. Softie ", where some old school strong arm tactics are ascribed to Microsoft in trying to get startup  Web 2.0 companies to use Windows Live Messenger is interesting in a couple of... Posted Jan 20 2008, 08:22 AM by Kip Kniskern with | with 1 comment(s) Filed under: Windows Live, Corporate Strategy, Opinion, Bill Gates

• As Google readies "GDrive", will Microsoft lead, or follow?

  Some seemingly non-news coming out of the Wall Street Journal tonight , saying that Google is readying their online storage product, commonly referred to as GDrive. The Journal doesn't offer any really new information, saying only in the publicly... Posted Nov 27 2007, 06:39 AM by Kip Kniskern with | with 6 comment(s) Filed under: Windows Live, Corporate Strategy, Opinion, SkyDrive, Office Live Workspace

• Enough Branding Jokes: Why Windows Live Hotmail is a good name that's bad

  Really. At some point this has just got to stop. Someone has got to get enough Kahunas at Microsoft to figure out a branding strategy for Windows Live, stick with it, and get on with the business of building a brand that can compete in the marketplace... Posted Feb 09 2007, 09:05 AM by Kip Kniskern with | with 5 comment(s) Filed under: Windows Live, Corporate Strategy, Opinion, Hotmail