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Why MSN (Live) Search is losing share: the blog conversation

An interesting discussion is shaping up across a number of blogs, all relating to Danny Sullivan's Search Engine Watch posting a number of graphs showing MSN (Live) Search to be losing market share to Google.  Sullivan posts this graph showing the drop in market share over the last year:

A number of bloggers chimed in with their takes, including Greg Linden of Findory and  Nathan Weinberg of Inside Microsoft (who can't resist Office 2007izing the chart):

 

Weinberg goes on to offer his thoughts on why Live Search is losing share:

Theories:

  • Change is bad: Users don’t like two redesigns in two years, and the unfamiliarity is sending them away.
  • Windows Live Search looks cheap: The old MSN search looked cheap. It was too white, too sparse. The layout and colors didn’t have the right “feel”, seeming like a low rent search engine, rather than a serious competitor to Google. While Google shares many of the same properties, users know it is the search leader, and are willing to overlook its design. MSN doesn’t get the same pass. While the newer MSN Search and now Live.com improved the look and feel, they retain some sort of cheapness. Personally, I think its the white and blue. Something dramatic and dynamic to make the page more exciting. Ask.com has it (the red bar) Yahoo has some of it (the red Yahoo logo, plus they rip off Google well). Perhaps Widncows Live needs a new color on the page, or an animated element. Anything to break it up. A suggestion: Animate the flair on page load.
  • Lack of marketing: Most people don’t know Windows Live Search exists. Microsoft is counting on (a) community evangelism (and besides myself and some other bloggers, I’m not sure there is much of that), as well as (b) MSN and Internet Explorer users discovering the search engine in random use. For god sakes, buy some good commercials, ones people can’t ignore, something undeniably cool and memorable. Also: Say Live.com in your ads, leave out Microsoft, and I guarantee they become more effective.
  • Beta feel: Regardless of how popular Gmail invites used to be, the average user hates betas, and will not use products that appear under construction. Windows Live has so many products that don’t work, don’t work all the time, are behind invite-only walls, or have a beta tag, that users instinctively say “I’ll wait for when its done”. Focus on core products (Live.com, search, image search, news search, Live Mail) and demand a full release by the day Windows Vista hits retail. If you have to, stop designing new features and stabilize the damn code. I don’t care how good the product will be, because your users are leaving now.

..and goes on to say that he has a "geek crush" on Windows Live and wants them to win.

Then Eric Selberg of Microsoft and Live Search chimed in with two posts, where he comments: "Well, what did anyone really expect?" and continues on to provide a very realistic summary of what Microsoft is in for to try and compete in Search.  In a comment on Linden's post, Selberg goes into more detail about the complexity of competing in Search:

"Now... to be fair and critical... let's say Microsoft did invest a few more billion into search. It's not clear hiring could have happened much faster, nor would we have wanted it as bringing on that many new people is a recipe for disaster. But certainly, the hardware infrastructure could have been built out such that it'd be much closer now (you'll notice we've been rather quiet about the size of the index since the Google / Yahoo 20 billion index scuffle a year and a half ago). That's happening, and I suspect in a year or two the size of one's data centers won't be as big a competitive advantage as it is now. But it's a fair point.
I think the real question is whether we're talking about a matter of 1-2 years vs 4-5 years. If we're arguing about 1-2 years, well, OK, fine, you win. We could have done a bit better. But as I told Steve Hanks the other week, if I knew everything I knew at the end of my PhD as I did when I started, it would have taken me a lot less than the 6 years it did. But of course, that's the point of it all!"

Very interesting to have Selberg chime in on the discussion - this is the kind of blogging we have been missing - maybe it's not dead after all!

Comments

» Blog Archive » Why MSN (Live) Search is losing share: the blog conversation - LiveSide wrote » Blog Archive » Why MSN (Live) Search is losing share: the blog conversation - LiveSide
on 11-29-2006 10:59 AM
bf1977 wrote re: Why MSN (Live) Search is losing share: the blog conversation
on 11-29-2006 11:06 AM

It has that to revert the situation and to make a strong marketing

BV2312 wrote re: Why MSN (Live) Search is losing share: the blog conversation
on 11-29-2006 11:49 AM

what about doing live search vs google? like coca cola vs pepsi in the 1980's but live search needs to be better on paper - still room for improvement within their algorithium!

edb4 wrote re: Why MSN (Live) Search is losing share: the blog conversation
on 11-29-2006 3:25 PM

I think that the major reason is that the quality of the results is not as good as Google's. I'd love to just use Live, but unfortunately, when I "really" need to find something I need to use Google. The quality of the results are not where they need to be yet. For example: For any college student, if you search for "chauvenet criterion", Google's second result is the one you need, and Google gives a lot of importance to pages that have the keywords that you search for in the page title.  I never use Yahoo, but even their second result is the best. I consider that Yahoo's search is a lot better than Live's also (and the rating clearly shows that).

If Live could beat the quaility of the Google's results, then I think that people would recommend it to others, and would use it all the time. The current feeling to me is that Live Search is not Good Enough, and if I need something fast I better use what is currently the best out there.

Hopefully, the quality will improve soon, and then more marketing along with user's evangelism will increase the ratings.

Right now, even if somebody sees a an ad on TV and give it a try, I am sure that they will agree with me and realize that the quality of the results is not the best out there and use Google.

The key to beat Google, is do something BETTER. Create a search engine that everybody would be like WOW!, people would tell people about it, and the number of users would increase very fast, but you need to put a GREAT product out there.

Colin Walker wrote re: Why MSN (Live) Search is losing share: the blog conversation
on 11-29-2006 4:26 PM

I agree that the sheer depth of search available via Live is not yet up to the benchmark set by Google but now I'm running Vista I'm trying to use Live more often.

What's curious, however, is that in the past couple of months the number of referrals coming to my blog from searches has shifted. Previously, Google used to win hands down but now almost twice as many referrals are coming from Live.

HellsChicken wrote re: Why MSN (Live) Search is losing share: the blog conversation
on 11-29-2006 5:20 PM

I have to agree with edb4.  When I really need to find something, it's Google.  Live search is usually only my backup for if I can't find something on Google, and then I usually don't find it with Live either.

With regards to the "looking cheap" comment in the blog, I actually quite agree.  Back when Live first changed from their dynamic feel (infinite scroll bar, adjustable information size, etc..) I had asked why this happened, and either I missed the answer or the Live team just avoided the whole issue.  But those features were perhaps the one thing that really set it apart from Google and made it look better and more modern/hi-tech, rather than the cheap look it has now.

Main wrote Google Answers closes, only 800 users
on 11-29-2006 8:51 PM

Straight from the Google blog is the new that Google Answers is closing down , with the acceptance of

tophtucker wrote re: Why MSN (Live) Search is losing share: the blog conversation
on 11-29-2006 11:48 PM

I agree with HellsChicken - I miss some of the features of the original Live Search. That kind of thing is exactly what they need to differentiate themselves.

As for marketing, the name might be another problem. I agree with Weinberg re: "Say Live.com in your ads, leave out Microsoft, and I guarantee they become more effective." Also, it may be worthwhile to make clear that much of MSN - Hotmail, Messenger, Search, etc. - has become Windows Live. I think a lot more people know what MSN is than what Windows Live is.

diditcom wrote re: Why MSN (Live) Search is losing share: the blog conversation
on 11-30-2006 3:19 AM

Cone on.  MSFT needs a verb as a search URL.  You have to fight twice as hard to become the default in an influencer's volcabularly without being a verb like Xerox or Google.

Colin Walker wrote re: Why MSN (Live) Search is losing share: the blog conversation
on 11-30-2006 1:44 PM

I agree that the missing features should be re-instated.

Am I going blind or did the Search Builder also disappear from the MSN beta days?

tophtucker wrote re: Why MSN (Live) Search is losing share: the blog conversation
on 11-30-2006 10:58 PM

No, the Search Builder is still there (thankfully), only it has been renamed "Advanced" and, inexplicably, it's not on the front page. You have to do a search, then look below the tabs.

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