On March 28, the Wall Street Journal reported that Microsoft had entered talks to buy DoubleClick Inc, an online advertising company.  The price was said to be $2 Billion.  Now, WSJ is reporting that Google Inc. has entered the bidding as well.  According to WSJ:

Google Inc. has emerged along with Microsoft Corp. as a contender to buy DoubleClick Inc., presenting competition that stands to increase the final sale price of the online-advertising company, people familiar with the situation said.

Microsoft has appeared less likely to win the bidding as the potential price for the company surpassed $2 billion, according to the people familiar with the situation.

The bidding is apparently not over yet, however, although an announcement could be coming soon.