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Silly marketing, con't: Live Search club

Posted May 16 2007, 02:51 AM by Kip Kniskern with 10 comment(s)

Here's a new site where you can win prizes for playing (pretty easy) games; Live Search Club.

In a funny coincidence, I saw this on Venkat Narayanan's blog. Venkat was one of the (three) original members of the Start.com team, along with Steve Rider and Sanaz Ahari.

Filed under: Live Search

Comments

Alber1690 wrote re: Silly marketing, con't: Live Search club

on 05-16-2007 7:43 AM

Actually, this seems to be more like the beginning of Microsoft's online strategy. Maybe this is Microsoft trying out the "use our services and get points for our premium services" kind of thing. Right now it may not seem like it, but it certainly does not look like just a marketing campaign to me.

JonT wrote re: Silly marketing, con't: Live Search club

on 05-16-2007 12:44 PM

What a surprise, its US only...:(

Search Engine Land: News About Search Engines & Search Marketing wrote Microsoft Launches Live Search Club While Closing Start.com

on 05-16-2007 2:35 PM

The LiveSide Blog reports that Microsoft has launched a new site named Live Search Club where you can play games to earn tickets, which you can exchange for rewards. Some of the prizes you can win include ring tones, ear phones, t-shirts, Microsoft Office,

Chris wrote re: Silly marketing, con't: Live Search club

on 05-16-2007 5:12 PM

Albert, interesting idea and one that ties into the enterprise strategy of credits for Microsoft software.

zlinko wrote re: Silly marketing, con't: Live Search club

on 05-16-2007 5:38 PM

I tried out that Flexicon game... I suck at it, even with the help of Live Search.

AndyD wrote re: Silly marketing, con't: Live Search club

on 05-17-2007 2:55 AM

I'm addicted to the crossword game.

I'm gonna try and get Vista Ultimate for my mom's computer since I already have it.

Minefeed.com wrote Microsoft Launches Live Search Club While Closing Start.com

on 05-17-2007 7:25 PM

The LiveSide Blog reports that Microsoft has launched a new site named Live Search Club, where you can [...]

Khristopher wrote re: Silly marketing, con't: Live Search club

on 05-17-2007 9:43 PM

Wow the games are really hard. I don't understand them at all. Also it's US only for the rewards, so forget it. I'm not gonna bother now lol.

joeale wrote re: Silly marketing, con't: Live Search club

on 05-23-2007 6:29 PM

These there games are great play with the family and friends.

LiveSide - News blog wrote Microsoft running Live Search Trial Program for consumers - more search research

on 08-22-2007 12:02 AM

There is yet another twist on the web search research being done by by Microsoft, with the Live Search

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