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LiveSide - News blog

Microsoft seeks younger audience with YouTube and Facebook ads

Long has picked up on Microsoft's latest advertising strategy, YouTube. Several videos promoting the benefits of using Windows Vista, Office 2007 and Windows Live have been uploaded in the past week, unfortunately it seems as though nearly all of the points being marketed don't actually relate to Vista. Ooops. Lets hope the ad guys who win the $300m Microsoft advertising contact we talked about last month don't make such a basic mistake.

This week has also seen Microsoft running advertisements on Facebook promoting Windows Live and the benefits of using a connected set of services. Alas four small meaningless icons make it somewhat difficult to work this out, so probably best to stick to YouTube even if the comments aren't too flattering.

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