Join LiveSide!
Sign In using: Name/Password OpenID
or Live ID: Sign In Live ID
0 out of 8,050 members
are online, & 46 guest(s).

Recent Comments

Log in or Join to leave a comment!

LiveSide on Mobile

Our latest posts and our favorite links,
all on your phone or mobile device
Visit m.LiveSide.net
Or go to www.LiveSide.net
on your mobile device and we'll redirect you!

Tweets We Like

Loading...

LiveSide Time

Redmond

Dallas (server)

London

Shanghai

Windows Live Calendar

PDC LA Nov 17-19

   www.microsoftpdc.com

Follow us on Facebook

    LiveSide.net
   
    Promote Your Page Too

  • LiveSide on the Windows Live Network
  • LiveSide on Facebook
  • LiveSide on Twitter
  • LiveSide RSS  
  • Windows Live Alerts
  •  
  • feedburner
  •  
LiveSide - News blog

Microsoft adCenter Analytics (Project Gatineau) releases Beta 2

Microsoft's analytics piece of their adCenter product has just received an update, and a quick run-through shows some new features, significantly improved performance, and the end of the $5 sign-up fee (although I'm not finding a link to the free account setup as of yet, but here is the Project Gatineau sign up page).  Amit Fulay, a Lead Program Manager on the adCenter team, posts some more information:

Some of the key Beta 2 features are:

  • Free analytics-only account. We listened to the customer feedback and have removed the $5 adCenter sign up fee.
  • New tool for auto-tagging your web site
  • Commerce ROI reports
  • 3rd party paid search campaign import for Google and Yahoo! paid search campaigns
  • Campaign timeline report
  • Tree-map reports for Traffic and Inbound referrals
  • Age-Gender composite segment
  • Domain white-listing (only data from domains you specify are included in reports)
  • Visitor loyalty metrics (depth & length of visit, frequency, loyalty, new versus returning visitors)

We have a LiveSide account set up, here's one screenshot:

gatineau

And in some related web analytics news, Bret Grinslade will be in a panel at Mix 08 talking about Silverlight and web analytics - "how to incorporate ... web analytics services into Silverlight applications and then take advantage of the separation between the design in XAML and code in JavaScript to do effective A/B testing."  Only problem is that there are so many sessions worth attending, many at the same time.  Mix 08 sessions are slated to be available 24 hours after they are presented, however.

Sign In Live ID using Live ID, Name/Password, or OpenID
or Join LiveSide to leave a comment!