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Messenger email: more hints at a Windows Live Search rebrand (UPDATED)

3 weeks ago we wrote about some interesting tidbits that seemed to hint at a new name for Live Search: Windows Live Search.  While the sources appeared to be legitimate, we stopped short of proclaiming a name change, and we’re not ready to call it a done deal even yet.  However have come across some more fuel to add to the fire, thanks to tipster Andyman, who forwarded us an email from “communications_msn_cs_enuk *at* microsoft *dot* msn *dot* com” (loving those tips, keep em coming!).   In a marketing email touting the new Hotmail and the Messenger beta among other things, the new-name-that-has-yet-to-be-named popped up again:

"Try Windows Live Search"

Since the email, which by all appearances, links, etc., seems legitimate (anyone else in the UK get this?), and since the material is topical and new, referencing the new Hotmail and the Messenger beta, it’s doubtful that this is just old material resurfacing, or a hoax.  It’s much more likely that either a new name change is coming, or that Microsoft’s marketing is as confused as the rest of us about the revolving door naming policies surrounding Windows Live.

For what it’s worth, we’re all for a return to the Windows Live Search name.  Even though internally Live Search remains separate from Windows Live (and we’re hearing that there are no immediate plans to change that), consolidating the brand externally just seems like the right thing to do.  We expect a big marketing push for Windows 7 and Windows Live leading up to next year’s back to school and holiday shopping season, and Live Search is sorely in need of all the marketing help it can get.

UPDATE:  Just received an email from a Microsoft spokesperson from the UK, who says the email is in error, and there are no current plans to change the name.  Here’s the statement:

There are no current plans to change the Live Search Brand to Windows Live Search. The inclusion of Windows Live Search in a recent Microsoft communication was an error and will be corrected in an upcoming newsletter to the same distribution list. We apologise for any confusion this may have caused.

We’ll leave it at that for now, and leave you to decide what to make of it all.

Comments

cJr wrote re: Messenger email: more hints at a Windows Live Search rebrand
on 11-09-2008 9:39 PM

Thanks for the article. I just checked my other account & I have an email like this, but it's different (green at the top instead of blue & different content) but it still says "Try Windows Live Search". Very interesting! I hope the name change & UI from a few weeks ago is going to be incorporated soon then & this isn't just some typo!

salmonsushi wrote re: Messenger email: more hints at a Windows Live Search rebrand
on 11-10-2008 12:11 AM

Hello?

foaf wrote re: Messenger email: more hints at a Windows Live Search rebrand
on 11-10-2008 5:14 AM

To be honest, they need to choose a brand and stick to it, regardless of what it is.

If I was managing it I'd drop Windows from everything (maybe). But seriously they need to build brand equity and these constant name changes are doing nothing for that.

tweeter wrote re: Messenger email: more hints at a Windows Live Search rebrand (UPDATED)
on 11-10-2008 8:45 AM

windows - OS : sounds good.

windows live -  mail , photo gallery ..etc  products on windows with live option : sounds ok.

windows live search :  it just doesnt sound good. i just hate the idea.

Live Search : is just good enough. or totally it can have many  different UI interfaces .... with different names/avatars. pl.dont attach windows to the search .there is no WoW factor in it.

(wow : windows on the web)

BV2312 wrote re: Messenger email: more hints at a Windows Live Search rebrand (UPDATED)
on 11-10-2008 10:47 AM

slightly off topic - Windows Live Spaces searching facility to search people is really poor!

brianm76 wrote re: Messenger email: more hints at a Windows Live Search rebrand (UPDATED)
on 11-10-2008 7:06 PM

Shame they still can't figure out that the brand is the main problem with their search share.  Until they get it and find something that rolls off the tongue they will continue to follow.

quikboy wrote re: Messenger email: more hints at a Windows Live Search rebrand (UPDATED)
on 11-11-2008 6:04 AM

I usually drop the word 'Windows' when I talk about any of the services or apps., because it's just long to say it all. I wonder why the heck the person who thought up the brand name, didn't consider the ergonomics of the word. People still cal Messenger as MSN.

They should just create a whole new brand name, new look and everything, and migrate people over to it. Starting fresh, is better than continuing with an unsuccessful brand name.

damaster wrote re: Messenger email: more hints at a Windows Live Search rebrand (UPDATED)
on 11-11-2008 11:54 PM

@quikboy: I agree. I usually just say "Messenger" or "Photo Gallery" when the person I'm talking to knows we're talking about Windows Live already. People drop the word "Windows" too when they talk about "Vista".

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