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LiveSide - News blog

Zune coming to non-US markets

bglogowhite A story in the Financial Times today is reporting that Zune services will soon be expanding into a number of new markets:

The Zune-branded service – which includes the most popular films from MGM, Paramount and Universal – will be available in 18 of its largest western markets, including the US, UK, France, Germany and Australia.

The article doesn’t offer any timetable, or any news on whether the Zune HD will be available in these new markets.  In fact, there doesn’t appear to be any official word coming from Microsoft, at least in the form of a press release or similar.  However, The Financial Times quotes Christine Heckart, general manager for TV, video and music marketing at Microsoft, on bringing Zune to 3 screens (PC, TV, and Mobile):

“The strategy and vision of Zune is to continue to build out that full entertainment experience,” Ms Heckart said. “This is a very important step for us to introduce Zune to new consumers around the world.”

We’re hearing unconfirmed reports that Zune services, and Zune HD sales, are being readied for China and India, but again, the timing, and indeed if these reports are even true, are unclear at this time.

Zune services are set to become a big part of Microsoft’s 3 screen approach to offering music, video, and movies to consumers in a number of markets around the world.

Comments

Seika wrote re: Zune coming to non-US markets
on Mon, Nov 16 2009 3:59 PM

I wondered… if the “largest western markets” where the press are has been satisfied, who will speak for the smaller markets who still doesn’t get the Zune then.

After all, the bigger fishes had theirs. Microsoft might never sell the devices in other market and the world wouldn’t care (they got theirs).

Alber1690 wrote re: Zune coming to non-US markets
on Mon, Nov 16 2009 4:03 PM

I hope this leads TV promos to say "You can download X-show on Zune" and not just iTunes, they always make it seem like it's some exclusive deal they have with Apple. Microsoft narrowing down its media platform to the Zune brand will make it easier for other companies to be aware of "the other guy" that also sells their stuff.

wobbles wrote re: Zune coming to non-US markets
on Mon, Nov 16 2009 5:56 PM

This makes sense especially with the Zune Marketplace hitting the Xbox 360. Finally Australia get something!

But with the Xbox service being available, and the confirmation in the article above that movie studios are getting on the service, does that mean the Zune Software will be opened up for download in those countries. I believe Microsoft did say that if you download something via the Xbox, you can also watch it on your PC or Zune - suggesting that it would be available.

fredacosta wrote re: Zune coming to non-US markets
on Tue, Nov 17 2009 8:47 AM

If these rumors are true (still unconfirmed by MS), than this is a step in the right direction.  I enjoy the Zune.  The Zune brand seems very promising.

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