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What is driving time online? What do we do on the Internet? Ever wondered about that? Microsoft has been studying a number of European statistics coming from their own services as well as external data and found the following:
Content (websites, online video) and communication (email and social networks) represent 65% of all time spent online and commerce (including online shopping) represents a third (33%) of time spent on the web.
Interesting, yet no big surprises there. But did you know that Windows Live Messenger is the number 1 IM Service with 320 million people in the world exchanging 8.2 billion messages a day and that Windows Live Hotmail is the number 1 email service with 271 million emails sent across the globe daily? That on its own, the Windows Live Messenger user base is larger than any of the top three social networking sites? And that, if the Windows Live community was a country it would be the third-largest country in the world, with nearly half a billion “residents”? I sure didn’t.
With more and more people having access to the internet, Microsoft predicts that in 2010 people in Europe on average will spend more time online (14.2 hours per week) than watching traditional television (11.5 hours a week)...