http://www.liveside.net/main/archive/2009/02/23/microsoft-advertising-last-click-shouldn-t-get-all-the-credit.aspxLast year at Advance08 Microsoft announced both a new name for their advertising strategy - “Microsoft Advertising”, and the concept of “engagement mapping”.  The thought is that a consumer may look at numerous ads, websites, and brand impressionsenCommunityServer 2008.5 SP2 (Build: 40407.4157)