Countdown to Kumo? Neowin reader spots 40 day clock

re: Countdown to Kumo? Neowin reader spots 40 day clock

JohnCz — Mon, 27 Apr 2009 17:17:07 GMT

@dw82, I partially agree. Live Search doesn't roll off the tongue as a verb and requires to much thinking as a name because of its relationship with Windows Live. I like "Sift" as a potential brand replacement for Live Search.

As for Windows Live branding..I think they wanted non-technical consumers to easily make the analogy that this is simply an extension of Windows. The whole point is to extend users experience to hosted web services that target & highlight Windows. I think we're going to see Microsoft push even more pieces of Windows to Windows Live platform. That all said, I agree that names with more than two words is far from ideal. Its very confusing to hear two different names mentioned when talking about the service and/or client component to that service (ie. Live Hotmail and Windows Live Mail). I wonder if "Bing" might be a potential brand replacement for "Windows Live" services.

re: Countdown to Kumo? Neowin reader spots 40 day clock

orionll — Mon, 27 Apr 2009 14:24:30 GMT

dw82 has a good point there, at least as far as names go.

re: Countdown to Kumo? Neowin reader spots 40 day clock

dw82 — Mon, 27 Apr 2009 13:49:31 GMT

Windows Live is a terrible brand outside of a behind the scene group title. It's far too long and makes you think it's just Windows! Are the services and programs and services under the Windows Live umbrella good ? Yes, Microsoft are on the right direction but is it a good brand ? 50/50

Windows Live Blah Blah Blah program

Windows Live another blah blah program.

Brands need to roll off the tongue. Windows Live is a good group brand but individually it's awful. "Catch you on Windows Live Messenger later!" Friend "What?!, oh MSN.." "Yea"

Xbox - Good brand

Zune - Good Brand

Live Search - No snap to it. Boring, terrible in idle conversation,

Kumo - Rolls off the tongue, stands out. Isn't tied obviously to Windows. Feels open.

Sure, features of the search engine matter but so does the brand and Live Search could be the best search engine ever but will never get close to Google without a cool brand.

People don't say Windows Live Messenger, they say MSN. They don't say MP3 Player or Apple iPod, they say iPod. Microsoft need people to say Kumo, not Live Search.

re: Countdown to Kumo? Neowin reader spots 40 day clock

JSYOUNG571 — Mon, 27 Apr 2009 12:27:52 GMT

(IMO) I still can not understand why Microsoft will not just merge Kumo in and leave it as Live Search or change to Windows Live Serach. The name Kumo just totally takes away from the Windows Live Brand. You can do a Live Search sounds better than Kumo it.

re: Countdown to Kumo? Neowin reader spots 40 day clock

orionll — Mon, 27 Apr 2009 07:23:24 GMT

It would be great if someone who sees the countdown TV/clock could take a picture of it, as the picture would most likely be timestamped and we could work out the exact timing and stuff. Just a thought :P.