Microsoft funding $300m advertising campaign for Windows and Windows Live

re: Microsoft funding $300m advertising campaign for Windows and Windows Live

Mephiles — Thu, 29 Nov 2007 22:35:05 GMT

Microsoft seem to be hyping the windows live software as if the web services don't even exist!

re: Microsoft funding $300m advertising campaign for Windows and Windows Live

LosHavros — Thu, 29 Nov 2007 08:22:03 GMT

@ Rusticated and phunky

I absolutely agree, I was myself going to say 'how about NOW?'

I can practically visualise the slow, grinding cogs of Microsoft struggling to get into gear. Windows Live should be further separated from the main Windows group etc.

Looking at this info, I'd give the Windows Live team their own separate marketing department as well

re: Microsoft funding $300m advertising campaign for Windows and Windows Live

Khristopher — Thu, 29 Nov 2007 08:00:51 GMT

Spring/Summer 2008? Shouldn't they be advertising, oh I don't know... NOW?!?

By then this stuff will be old and need updates.

Also if they want to be "cool" and not a "stodgy computer company" they should have not put Windows in the product name.

re: Microsoft funding $300m advertising campaign for Windows and Windows Live

quikboy — Thu, 29 Nov 2007 07:53:05 GMT

I hope they don't do another lame campaign scheme.

And web ads won't cut it, if people are blocking it, or even ignoring it.

The BEST way, these days, is product placement. You know, putting your brand in TV shows, movies, etc.

Apple does this all the time with their Macs (and yes, I know for sure Apple pays them), and obviously it's pretty successful, and sometime ubiquitous.

So I could see a character using Live Maps to see someplace in more detail, Live Search's many Instant Answers, Live Messenger for a funny IM chat comedy, etc.

Otherwise, it's just a waste of $300 million on nothing. And hopefully it won't have a "your world is perfect using (some Live product) and then show a couple of 'random' people using it, with happy smiles on their faces, etc. That's lame advertising of the last century.

Well anyways, I hope they don't pitch a useless ad campaign.

re: Microsoft funding $300m advertising campaign for Windows and Windows Live

Alber1690 — Thu, 29 Nov 2007 07:09:34 GMT

Windows Vista needs massive marketing; too many people think the Apple ads are fact and the only word on the street. Windows Live needs a little work (like mentioned by Rusticated), so I would see why they would want to wait until Spring/Summer (summer is way too late). But now is the time, for the holidays. What's up with Microsoft and the beginning of the year...?

re: Microsoft funding $300m advertising campaign for Windows and Windows Live

Rusticated — Thu, 29 Nov 2007 06:43:32 GMT

Spring/summer 2008?! Surely it would have made more sense to launch a campaign around the time of the Wave 2 launch, not up to 6 months later? I'm glad Microsoft is finally looking to market Windows Live (though seriously, consolidate the 3 or 4 homepages into one before you do so, so people know where to look!), but they should be doing so now. This should've been in the planning stages a long while ago.