The Windows Live Effect - split from services to succeed?

re: The Windows Live Effect - split from services to succeed?

Chris — Wed, 13 Jun 2007 21:00:24 GMT

Interesting suggestsions, but I doubt MS would want to dilute the "Windows" brand name even further. They've removed it from search already - "Live Search".

re: The Windows Live Effect - split from services to succeed?

OceanMotion — Wed, 13 Jun 2007 18:41:02 GMT

Actually just change Instant with Internet. or use both. One for the desktop and one for the Internet.

"Wise" Windows Internet Search Engine

"Wise" Windows Instant Search Engine

re: The Windows Live Effect - split from services to succeed?

OceanMotion — Wed, 13 Jun 2007 18:26:22 GMT

WISE up. I'm loving it already. :D

re: The Windows Live Effect - split from services to succeed?

OceanMotion — Wed, 13 Jun 2007 18:25:35 GMT

Hmm, no edit. Just want to add something.

It is the internet after all, wealth of information and experiences at your fingertips.

re: The Windows Live Effect - split from services to succeed?

OceanMotion — Wed, 13 Jun 2007 18:19:15 GMT

Coming up with decent name branding has been one of Microsoft's major problems. Too long, unoriginal and forgetful.

Windows Live Search should be called "Wise" Windows Instant Search Engine.

What do you think ?

re: The Windows Live Effect - split from services to succeed?

Chris — Tue, 12 Jun 2007 19:29:05 GMT

Krampster - nice point. I guess that makes MSN's rise even better then.

Any suggestions on what to rebrand Live Search?

re: The Windows Live Effect - split from services to succeed?

Krampster — Mon, 11 Jun 2007 23:57:58 GMT

I think it's remarkable to notice how long it took for people to start using Google. Notice from the chart that Google nearly doubled its reach in 2005 alone. And that was with Google already having a significantly better search engine than anyone else. I'm not surprised to see things evolve so slowly at Windows Live, when as far as search is concerned it's clearly not *significantly better* than any competitors.

I think people have a tendancy to overestimate how quickly traffic follows innovation. That's probably more true with tech saavy users and teens, but not with your typical hundred million internet users.

re: The Windows Live Effect - split from services to succeed?

LosHavros — Mon, 11 Jun 2007 23:53:06 GMT

I agree with reguser, Microsoft's search offering needs a single, cool, quirky name (like google) to get into peoples' collective subconcious.

re: The Windows Live Effect - split from services to succeed?

reguser — Mon, 11 Jun 2007 22:59:50 GMT

I agree 100%. Biggest thing that will turn around the entire outlook towards Live Search, is a cool new name, something that sits on people's tongues. Zune and XBox were a step in the right direction.

re: The Windows Live Effect - split from services to succeed?

brianm76 — Mon, 11 Jun 2007 20:10:19 GMT

I still beleive Microsoft will need to come up with a catchy name for their search offering or it will never be able to complete. As we all know, Google is a household name and is even being mentioned in movie after movie (e.g. "Knocked Up"). What would you rather say let's Live Search it, or let's Google it? Have to admit is sounds better. I don't have any ideas on what Microsoft could name it's search offering and I doubt they will ever change it but I belive this to be the only way to gain on Google. No matter how good their search becomes, until you make it fun and easy to say, people are going to flock to it.