http://www.liveside.net/opinion/archive/2008/06/05/does-microsoft-need-a-new-search-brand.aspxLast fall, some of our sources hinted at an upcoming rebranding effort for Live Search, code named “Rome”. That renaming effort, seemingly thwarted by all the buzz around Yahoo!, never took place (or at least hasn’t so far). Yet talk continues to swirlenCommunityServer 2008.5 SP2 (Build: 40407.4157)http://www.liveside.net/opinion/archive/2008/06/05/does-microsoft-need-a-new-search-brand.aspx#8363Fri, 06 Jun 2008 01:22:34 GMT56c526a3-1f9b-4262-a0cc-2de2ce4c7619:8363LeoNel<p>MSFT should buy ask.com - that's a brand worth using.</p> <div style="clear:both;"></div><img src="http://www.liveside.net/aggbug.aspx?PostID=8363" width="1" height="1">http://www.liveside.net/opinion/archive/2008/06/05/does-microsoft-need-a-new-search-brand.aspx#8362Fri, 06 Jun 2008 00:04:24 GMT56c526a3-1f9b-4262-a0cc-2de2ce4c7619:8362Khristopher<p>The entire &quot;Live&quot; theme needs to go if you ask me. It was never embraced except for MS fanboys, and even most of them didn't seem to like the &nbsp;name either.</p> <div style="clear:both;"></div><img src="http://www.liveside.net/aggbug.aspx?PostID=8362" width="1" height="1">http://www.liveside.net/opinion/archive/2008/06/05/does-microsoft-need-a-new-search-brand.aspx#8359Thu, 05 Jun 2008 17:03:55 GMT56c526a3-1f9b-4262-a0cc-2de2ce4c7619:8359kenbw2<p>They need to restore what &nbsp;it was when it first emerged: fresh, innovative and exciting. Now it's just a copycat brand</p> <div style="clear:both;"></div><img src="http://www.liveside.net/aggbug.aspx?PostID=8359" width="1" height="1">